Brand Tone

professional and educational

Brand Values

• •Empowerment
• •Data-Driven Decisions
• •Transparency and Trust
• •Education
• •Community

Best Practices

• •Lead with Data, Not Drama: Ensure all marketing copy prioritizes statistics, technical analysis, and probability. Avoid sensational language and "get-rich-quick" promises. The brand's credibility rests on its analytical approach.
• •Maintain an Empowering and Educational Tone: Frame all communication, from ad copy to social media posts, around the core mission of empowering and educating retail investors. Use language that is confidence-building and positions the brand as a mentor.
• •Be Transparent About Risks: Acknowledge the inherent risks of trading. Including disclaimers and framing trading as a skill that requires discipline and risk management will build trust and counter potential criticisms of over-promising results.
• •Showcase the "How," Not Just the "What": Instead of only showing winning trades, focus content on the methodology behind the trades. Explain the chart setups and the reasoning for an entry or exit point. This reinforces the value of education over simple alerts.
• •Unify the Message Across All Platforms: The professional, data-driven, and empowering tone must be consistent, whether on the formal website, in a fast-paced TikTok video, or a detailed YouTube analysis. This creates a cohesive and recognizable brand identity that fosters loyalty.

Social Perception

Largely positive, seen as legitimate, reliable, honest, helpful, and data-focused by many, with high satisfaction regarding knowledge gained and expertise. However, criticisms exist regarding Gareth Soloway's shorting strategy leading to losses, claims of highlighting small wins over long-term performance, accusations of being a "scam" or "master manipulator" by some former users, and mobile app bugs.

Copy Examples

• •Stop Gambling, Start Investing. Emotions are your portfolio's worst enemy. Our data-driven strategies, backed by the proprietary PPT Methodology, teach you to trade like the house, not the player. Make decisions based on probability, not hype. Enroll in the Winning Trader Series today.
• •Wall Street-Level Insights for the Retail Investor. For too long, the best tools have been reserved for the pros. We're changing that. Get access to the same institutional-grade analysis and real-time data that drives the big money. Level the playing field with Verified Investing.
• •Cut Through the Noise. Find the Signal. The market is flooded with opinions, social media hype, and conflicting headlines. We provide clear, unbiased technical analysis to help you identify true opportunities. Trade with confidence. Trade with data.
• •Your Financial Freedom Starts with Education. True market mastery isn't about hot tips; it's about deep understanding. Our comprehensive courses break down complex trading concepts into actionable strategies, empowering you to build a brighter financial future, one informed trade at a time.
• •Join a Community of Winning Traders. Don't navigate the markets alone. Become part of the Verified Investing community to share insights, strategies, and support. Learn from pro traders and connect with a network dedicated to financial success.