Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Passionate & Enthusiastic, Trustworthy & Authentic, Community-Focused, Educational, Slightly Informal but Professional

Brand Values

• •Passion for Whisky
• •Customer Centricity
• •Expertise & Knowledge Sharing
• •Quality Selection
• •Community Engagement
• •Authenticity & Trust
• •Experience
• •Independence

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., knowledgeable yet approachable, passionate but not pretentious) with examples of 'do's and 'don'ts'. Share this with anyone creating content.
• •Embody Product Passion: Let genuine enthusiasm for whisky shine through. Use descriptive, evocative language when talking about products, but avoid overly technical jargon unless explaining it clearly.
• •Prioritize Education and Demystification: Frame information in a way that helps customers learn and feel more confident about whisky, whether they are beginners or connoisseurs. Share interesting facts, tasting notes, and background stories.
• •Maintain a Conversational and Friendly Approach: Even when conveying expertise, keep the language accessible and welcoming. Address the customer directly and foster a sense of community.
• •Showcase Expertise Authentically: Reference Mike Stuart's experience and the team's knowledge where relevant, such as in recommendations, blog posts, or event descriptions, to reinforce credibility. Consistently highlight unique selling points like exclusive bottlings or award wins.

Social Perception

Positive Reputation, Go-To Destination, Knowledgeable Authority, Excellent Service, Valued Experiences, Community Pillar, Award-Winning

Copy Examples

• •Headline: Explore the Highlands in a Dram. Our Latest Single Cask Arrival Awaits. Body: Journey into the heart of Scotland with our hand-picked [Distillery Name] [Age] Year Old. Mike's notes: 'A whisper of heather honey, a bold dash of coastal brine, and a lingering warmth that tells a story.' Limited bottles available – discover your new favourite today. #InverurieWhiskyShop #WhiskyAdventure #ExpertPick
• •Headline: New to Whisky? Let's Find Your Perfect Pour! Body: Feeling overwhelmed by choice? Don't be! At Inverurie Whisky Shop, we love nothing more than guiding newcomers through the wonderful world of whisky. Pop in for a chat or message us online – our friendly team is here to help you discover a dram you'll truly enjoy. No jargon, just good whisky and great advice. #WhiskyForBeginners #FriendlyAdvice #InverurieWhisky
• •Headline: More Than a Shop, It's a Community. Join Our Next Virtual Tasting! Body: Share a dram and a chat with fellow whisky lovers from the comfort of your home. Our next virtual tasting features [Theme/Distillery] and, as always, plenty of expert insights and lively discussion led by Mike. Book your tasting pack now and be part of the Inverurie Whisky family! #WhiskyCommunity #VirtualTasting #SharedPassion
• •Headline: The Perfect Gift, Chosen with Care. Body: Searching for a special present for the whisky lover in your life? From rare bottlings to curated tasting sets and beautiful glassware, we've got you covered. Trust our award-winning expertise to help you select a gift that truly impresses. Visit us in-store or explore our gift guide online. #WhiskyGifts #ExpertSelection #AwardWinningService
• •Headline: Behind the Bottle: Unravel the Story of [Independent Bottler/Distillery]. Body: We're passionate about the craft and the people behind every bottle. This week, we shine a light on [Independent Bottler/Distillery], whose commitment to [Unique Selling Point - e.g., unique cask maturation, traditional methods] results in truly exceptional spirits. Explore their range on our blog or ask us for a recommendation! #WhiskyStories #ArtisanSpirits #KnowledgeIsPower