Brand Tone

Professional, B2B Focused, Informative, Reliable/Trustworthy (Intended), Innovative

Brand Values

• •Innovation
• •Quality
• •Customer Service
• •Partnership
• •Integrity
• •Efficiency

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Professional, Innovative, Partner-Oriented, Efficient, Reliable) and provide clear examples of "do's and don'ts" for language, style, and terminology. This should be shared with anyone creating content.
• •Focus on B2B Language: Always address other businesses. Use terminology that resonates with procurement managers, retail owners, and supply chain professionals. Highlight benefits like efficiency, reliability, partnership, and access to quality/innovative products that appeal to business needs.
• •Emphasize Core Values: Consistently weave the brand's stated values (Innovation, Quality, Customer Service, Partnership, Integrity) into messaging. Show, don't just tell, how these values translate into benefits for clients. For example, instead of saying "We are innovative," say "Access a portfolio of innovative brands designed to meet evolving consumer demands."
• •Maintain Professionalism Across All Channels: Ensure that all communications, from website copy and email outreach to social media posts and product descriptions, maintain a consistent level of professionalism. Avoid overly casual language, slang, or humor that might dilute the B2B focus.
• •Client-Centric Messaging: While informative about products, always frame the copy around how Inventta.eu helps its business clients succeed. Focus on solutions, efficiency, and partnership benefits (e.g., "streamline your procurement," "help your business thrive," "your partner in FMCG").

Social Perception

Limited Public Persona, Business-Oriented, International Distributor, Emerging Entity

Copy Examples

• •Headline: Partner with Inventta: Your Gateway to Innovative FMCG Brands in Europe. Body: At Inventta Distribution, we connect your business with a curated portfolio of high-quality, fast-moving consumer goods. We streamline your procurement, ensuring efficiency and value every step of the way. Discover our innovative solutions today.
• •Headline: Quality. Innovation. Reliability. The Inventta Distribution Promise. Body: We are more than just a distributor; we are your strategic partner in sourcing the best FMCG products. Our commitment to innovation, quality, and exceptional customer service drives your success.
• •Headline: Expand Your Product Line with Europe's Leading FMCG Distributor. Body: Inventta.eu offers seamless access to a diverse range of in-demand brands. From pantry favorites to essential care items, we provide the efficient distribution solutions your business needs to thrive.
• •Headline: The Future of FMCG Distribution: Efficient, Innovative, and Tailored for You. Body: Leverage Inventta's cutting-edge approach to supply chain management. We provide businesses with the products and services essential for growth, backed by our core values of integrity and partnership.
• •Headline: Unlock New Opportunities. Source Smarter with Inventta.eu. Body: As your trusted FMCG partner, Inventta Distribution offers competitive pricing and a commitment to excellence. Let us help you meet consumer demand with our wide selection of quality brands and seamless logistics.