Brand Tone

Professional & Scientific, Friendly & Approachable, Caring & Empathetic, Trustworthy & Reliable, Educational & Informative

Brand Values

• •Natural Animal Health
• •Sustainability & Respect for Nature
• •Veterinarian Partnership
• •Scientific Foundation
• •Animal Welfare
• •Transparency
• •Employee Happiness & Respectful Workplace

Best Practices

• •Always Emphasize 'Natural' and 'Plant-Based': Ensure these terms or related concepts are woven into messaging.
• •Maintain a Balance of Warmth and Professionalism: Be empathetic and caring when discussing pets, but also convey scientific backing and quality.
• •Educate and Inform: Position Inuvet as a knowledgeable resource. Copy should explain the benefits of natural ingredients and how products support specific health needs.
• •Reinforce Veterinarian Partnership: Consistently mention that products are available through vets. This builds trust and manages expectations.
• •Show, Don't Just Tell, the Love for Animals: Use language that reflects genuine care and passion for animal well-being.

Social Perception

Trusted by Vets, Effective Natural Solutions, High Quality, Ethical and Sustainable, Exclusive/Less Accessible to Direct Purchase

Copy Examples

• •Headline: Naturally Supporting Your Pet's Journey to Wellness. Body: At Inuvet, we believe nature provides the best solutions for your beloved companions. Our plant-based supplements, recommended by vets, are crafted with care and science to help your pet thrive. Because their health is our passion.
• •Headline: Vet-Trusted, Pet-Approved: The Inuvet Difference. Body: We partner with veterinarians to bring you scientifically formulated, natural health products. Gentle, effective, and always made with your pet's well-being at heart. Ask your vet about Inuvet.
• •Headline: Good for Your Pet, Kind to the Planet. Body: Choose natural care that makes a difference. Inuvet’s plant-derived formulas and sustainable packaging reflect our commitment to healthy animals and a healthy Earth.
• •Headline: Is your furry friend struggling with [specific issue, e.g., a sensitive tummy]? Body: Inuvet’s [Product Name, e.g., VomiSan] offers gentle, natural support for [benefit, e.g., digestive comfort], using the power of nature. Speak to your vet about a natural approach to their well-being.
• •Headline (for Vets): Partner with Nature. Enhance Your Practice. Body: Discover Inuvet: effective, plant-based solutions your clients will appreciate and their pets will benefit from. Exclusively for veterinary professionals. Join over 22,000 vets who trust Inuvet.