Brand Tone

Professional and Reliable, Direct and Solution-Oriented, Approachable and Modern, Value-Driven

Brand Values

• •Quality
• •Customer Focus
• •Efficiency & Speed
• •Flexibility
• •Fair Pricing/Cost-Effectiveness
• •Transparency
• •Environmental Awareness

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of their products (industrial labels), the language should be unambiguous and clearly convey specifications and benefits. Avoid jargon where possible, or explain it.
• •Emphasize "Made in Germany" Quality and Reliability: Consistently weave in mentions of German manufacturing, quality standards, and durability to build trust and justify the purchase.
• •Highlight Value and Cost-Effectiveness Directly: Don't shy away from explaining *how* they offer competitive prices (in-house production). Use phrases like "fair prices," "save money," "direct from manufacturer."
• •Maintain an Accessible and Solution-Oriented Approach: Even for technical products, the communication should be helpful and focused on solving the customer's problem (e.g., "need labels fast?", "custom solution required?").
• •Adapt Formality to the Platform, but Keep Core Values Consistent: While TikTok content can be more informal than a B2B email, the underlying messages of quality, value, and customer focus should remain.

Social Perception

A specialized, reliable German manufacturer offering good value for money, particularly for businesses needing industrial labels and custom solutions.

Copy Examples

• •Headline (Website/Ad): "Industrial Labels, Engineered in Germany. Fast, Flexible, Fairly Priced. Design Yours Today!"
• •Social Media Post (TikTok/Instagram - Problem/Solution): "Tired of overpaying for essential industrial labels? 🤯 We get it. That's why we produce them ourselves! Get top-quality, custom labels at prices that make sense. #Blitzpfeil24 #LabelExperts #MadeInGermany #SaveMoney"
• •Product Description Snippet: "Our durable polyester labels are manufactured in-house to the strictest German quality standards. Perfect for [use case 1] and [use case 2], they offer exceptional adhesion and resistance. Order from just 1 piece – get exactly what you need, when you need it."
• •About Us Snippet (Website): "At Jahn Etiketten, we believe in providing premium industrial identification solutions without the premium price tag. Frustrated by the high costs and inflexibility of ordering essential labels for our own needs, we created Blitzpfeil24.de – your direct source for 'Made in Germany' quality, rapid production, and truly personal service."
• •Email Marketing Subject Line: "Need Custom Labels Fast? Blitzpfeil24 Delivers Quality & Value."