Brand Tone

Authoritative, Empathetic, and Scientific

Brand Values

• •Expert-Driven Formulation
• •Scientific & Evidence-Based Approach
• •Ingredient Quality and Purity
• •Holistic & Root-Cause Resolution
• •Customer Empowerment Through Knowledge

Best Practices

• •Lead with Empathy, Support with Science: Start by acknowledging the customer's problem or health goal in an understanding way. Then, immediately pivot to why the scientific, doctor-formulated approach is the reliable solution.
• •Always Mention "Doctor-Formulated": The brand's biggest differentiator is its medical credibility. Phrases like "Formulated by Dr. Steve Bennett," "Functional Medicine Specialist," and "Clinical-Grade" should be consistently used across all marketing channels.
• •Use Clean, Uncluttered Language: The brand's aesthetic and values are about purity and precision. The copy should reflect this. Avoid overly sensational or exaggerated claims. Be direct, clear, and confident in the language.
• •Educate, Don't Just Sell: Position the brand as a resource. Create content (blog posts, short videos, infographics) that explains the "why" behind an ingredient or formula. This builds long-term trust and reinforces the brand's value of customer empowerment.
• •Translate Features into Tangible Benefits: Instead of just listing ingredients, explain what they do for the customer. For example, instead of "Contains Ashwagandha," write "Contains Ashwagandha to help your body manage everyday stress and promote a sense of calm."

Social Perception

Trusted and effective, perceived as high-quality and premium due to clinical-grade formulations and higher price point. It has a niche but credible reputation within the functional medicine community, rather than a mainstream social media presence, appealing to consumers seeking targeted, high-potency solutions.

Copy Examples

• •Headline: Stop Guessing. Start Knowing. Body: Your body is complex. Your supplements shouldn't be a mystery. Intuitive Nutrients are formulated by Functional Medicine Specialist Dr. Steve Bennett to target the root causes of your health concerns. Experience the difference that evidence-based, clinical-grade nutrition can make. Shop the collection today.
• •Product: "MOOD" Supplement Body: Feeling overwhelmed is a sign, not a weakness. Our 'MOOD' formula was designed with a deep understanding of the delicate balance required for mental wellness. Featuring scientifically-backed ingredients, it helps support your body ’s natural ability to manage stress and find equilibrium. Give yourself the support you deserve.
• •Subject: Why "High-Quality" Ingredients Truly Matter Body: In the supplement world, not all ingredients are created equal. Many brands use fillers and less-absorbable forms that your body can't effectively use. At Intuitive Nutrients, we obsess over sourcing the purest, most bioavailable ingredients because our formulas are designed for results, not just to fill a bottle. Learn more about our commitment to quality on the blog.
• •Headline: Tired of feeling tired? Body: If fatigue and brain fog are your daily reality, your body might be asking for targeted support. Our 'MIND' and 'BODY' formulas are crafted to enhance cellular energy and cognitive function. Don ’t just push through another day —refuel your system from the inside out with nutrients that work.
• •Image: A friendly, professional photo of Dr. Bennett. Body: "I started Intuitive Nutrients because I saw a need for supplements that were not only clean and effective but also rooted in real science." - Dr. Steve Bennett. We believe in empowering your health journey with products you can trust completely. Have a question about our formulas? Ask us in the comments!