Brand Tone

Informative, Empathetic, and Tech-Oriented. Accessible and User-Friendly, Results-Driven, and Caring.

Brand Values

• •Innovation
• •Efficacy
• •Quality
• •Safety
• •Customer-Centricity
• •Empowerment
• •Mindfulness
• •Social Responsibility
• •Inclusivity

Best Practices

• •Prioritize Results and Proof: Back up claims with tangible outcomes, timelines, and social proof (like dermatologist endorsements or concise customer testimonials/statistics).
• •Highlight scientific backing: Emphasize the technology behind products (NASA-Inspired, Advanced IPL) and their efficacy.
• •Focus on At-Home Convenience: Highlight the ability to achieve professional-grade results from home.
• •Showcase Customer-Centricity: Offer a 90-day risk-free trial and a satisfaction guarantee.
• •Emphasize Inclusivity: Mention suitability for all skin tones and types, and promote initiatives like the Smuuv Impact Fund.

Social Perception

A brand that provides innovative, effective, and safe at-home beauty solutions. We're inclusive, user-centric, and socially responsible, empowering customers to feel confident in their skin.

Copy Examples

• •Glow With Confidence
• •Visible results in 2 weeks
• •Beauty tech with purpose
• •NASA-Inspired Technology
• •No fluff, no filters