Tono de Marca

The brand's tone is niche, cultural, and informal, speaking the language of French rap enthusiasts. It is edgy, aligned with contemporary streetwear, and embodies a creative, unofficial, fan-driven aesthetic, akin to a fellow fan who understands the culture.

Valores de Marca

• •Fan-Centricity
• •Creativity and Originality
• •Niche Expertise
• •Exclusivity

Mejores Prácticas

• •Stay True to the Subculture: Continue using slang and references that resonate with the French rap community to authenticate the brand and build stronger connections.
• •Emphasize the 'Fan-Made' Angle: Always highlight that designs are original creations by fellow fans to foster community and distinguish from official merchandise.
• •Use Storytelling: Briefly explain the inspiration behind each design, referencing albums, songs, or moments, to deepen its value in product descriptions.
• •Leverage Exclusivity and Scarcity: Use terms like 'limited run', 'small batch', or 'gone for good' to create urgency and increase perceived value.
• •Maintain a Confident and Informal Tone: The copy should be direct, cool, and confident, avoiding corporate language, sounding like a knowledgeable friend recommending clothing.

Percepción Social

The target audience likely perceives the brand as a source for unique, stylish apparel reflecting their musical identity, appreciating its 'insider' nature. However, the lack of transparency, low trust scores, and scarce online presence could lead to skepticism among potential new customers and indicate limited brand awareness.

Ejemplos de Copy

• •Back to the 'Légende'. Wear the myth. Our new bootleg tee, inspired by an iconic era of rap, has just dropped. For the true fans. Limited run.
• •This isn't just merch. It's a statement. Designed by fans who get it, for fans who want to show it. Explore our latest bootleg rap tees.
• •Official is boring. We create the designs you wish existed. Our bootleg collection celebrates the culture, one tee at a time. Cop yours before it's gone.
• •New Drop 🔥 | The Rap Pantheon Just Got bigger
• •Sincerely, a classic. Inspired by Hamza's lyrical genius, this tee is a must-have for any real fan's collection. Heavy cotton, timeless design.