Brand Tone

Knowledgeable, Customer-Focused, Reliable, Approachable, Enthusiastic

Brand Values

• •Quality
• •Customer Service/Satisfaction
• •Expertise & Knowledge
• •Fair Pricing/Value
• •Reliability & Trust
• •Problem Solving/One-Stop Solution

Best Practices

• •Prioritize "Computers Made Simple": Ensure all copy, especially instructional or technical content, is clear, concise, and avoids overly technical jargon where possible. If technical terms are necessary, briefly explain them. The goal is to empower, not intimidate, the customer.
• •Showcase Expertise, Don't Just State It: Instead of only saying "we are experts," demonstrate it through helpful tips, insightful blog posts, detailed product knowledge, and case studies (if applicable for business services). Copy should convey confidence and deep understanding.
• •Maintain a Helpful and Approachable Voice: Even when discussing complex topics, the tone should be supportive and friendly. Imagine explaining something to a neighbor who needs tech help. This is especially important for customer service interactions and social media engagement.
• •Emphasize Trust and Reliability: Use language that builds confidence, such as "trusted," "reliable," "quality-tested," and highlight their years of experience and customer satisfaction focus (backed by testimonials where possible).
• •Be Consistent Across All Channels: Whether it's a tweet, a product page, an email, or an in-store interaction, the core tones of knowledgeable, customer-focused, and reliable should shine through. Develop internal guidelines for communication to ensure all team members are aligned.

Social Perception

Generally Positive, Especially Locally. Trusted for Custom Builds. Seen as a Longstanding Local Business. Alternative to Big Box Stores.

Copy Examples

• •Headline (Website/Ad): "Your Vision, Expertly Built. Intrex Computers: 30+ Years of Crafting Custom PCs & Trusted IT Solutions."
• •Social Media Post (Repair Service): "PC problems got you puzzled? Don't waste hours on guesswork. Our expert techs at Intrex Computers diagnose and fix it right, making complex tech simple again. Bring your device in today! #IntrexComputers #PCRepair #TechSupport #[YourCity]"
• •Product Description (Custom Gaming PC): "Unleash peak performance with an Intrex Custom Gaming Rig. We meticulously select every component to match your play style and budget, backed by local experts you can trust. Game on, flawlessly. #CustomPC #GamingPC #IntrexGaming"
• •Email Marketing (Business IT Services): "Is your business IT a roadblock or a rocket booster? Intrex Computers offers tailored IT solutions – from robust security to seamless managed services – so you can focus on growth. Let's simplify your tech and amplify your success. Schedule a free consultation. #BusinessIT #ManagedServices #ITSupport #[YourCity]Business"
• •In-Store Signage/Local Ad: "Need Tech Help You Can Understand? Intrex Computers: Your Local Experts for Honest Advice, Quality Parts, and Custom Solutions Since 1988. Computers Made Simple. Visit us at [Address]!"