Brand Tone

Adventurous & Passionate, Innovative & Confident, Customer-Focused & Supportive, Quality-Driven & Trustworthy, Approachable & Community-Oriented

Brand Values

• •Innovation
• •Quality & Durability
• •Adventure & Exploration
• •Customer Satisfaction
• •Accessibility & Comfort

Best Practices

• •Speak the Language of Adventure: Use active, evocative words that inspire exploration and convey excitement (e.g., "explore," "discover," "journey," "conquer," "unleash").
• •Highlight Innovation with Confidence: Clearly explain the unique benefits and design features of the products without being arrogant. Focus on how these innovations solve real camper problems (e.g., "patented hinge for 36% more space," "sets up in under 60 seconds").
• •Emphasize Quality and Durability as a Promise: Use terms that convey reliability and toughness ("built to last," "rugged," "all-weather," "premium materials") and back it up with mentions of the warranty and Colorado-based design/assembly.
• •Maintain a Customer-Centric, Supportive Voice: Frame product benefits around the customer's experience and how the gear enhances their adventures. Ensure calls to action are friendly and offer support (e.g., "Questions? Our adventure experts are here to help!").
• •Foster Community and Share Experiences: Encourage user-generated content and incorporate authentic customer stories and language into your copy where appropriate. This reinforces the approachable, community-oriented aspect of the brand.

Social Perception

Positive Customer Experiences, High-Quality, Premium Products, Innovative and Problem-Solving, Responsive and Trustworthy Company, Growing Brand with Loyal Following

Copy Examples

• •Headline: More Sky. Less Hassle. Your Adventure, Elevated. Body: Tired of cramped tents and complicated setups? The Intrepid Geo Series rooftop tents offer 36% more space and set up in 60 seconds. Get back to what matters: the view from the top. Explore smarter. Camp better.
• •Headline: Built for the Wild. Designed for You. Body: From rugged trails to serene landscapes, Intrepid Camp Gear is engineered in Colorado to endure every journey. With a 3-year warranty and customer service as reliable as our gear, your peace of mind is part of the package. Where will your Intrepid tent take you next?
• •Headline: Don't Just Dream About Adventure. Wake Up In It. Body: Our rooftop tents aren't just a place to sleep; they're your launchpad to unforgettable experiences. Experience the ultimate in comfort, space, and rapid setup. Join the Intrepid family and redefine your weekends.
• •Headline: The Next Frontier of Camping is Here. And It’s Spacious. Body: Why choose between a quick setup and a comfortable night's sleep? With Intrepid's innovative design, you get both. More room to stretch, more windows to gaze, and more time to explore. Discover the Intrepid difference.
• •Headline: Your Journey. Our Unwavering Gear. Body: We started Intrepid by asking, "How can we make this better?" The result? Rooftop tents that stand up to the elements and stand out in design. Passionately engineered, adventure-ready. Adventure awaits.