Brand Tone

Documentary & Storytelling, Respectful & Empathetic, Artistic & Evocative, Adventurous & Passionate, Authoritative & Experienced

Brand Values

• •Exploration & Discovery
• •Cultural Preservation & Awareness
• •Wildlife Conservation & Advocacy
• •Authenticity & Truth
• •Artistic Excellence & Impact
• •Sharing & Education

Best Practices

• •Maintain a Voice of Passionate Expertise: Always convey Olivier Blaise’s deep passion for his subjects, backed by his extensive experience and knowledge. Whether describing a photograph or a film, let the narrative reflect his journey and insights.
• •Emphasize Storytelling in Every Piece: Each caption, description, or article should aim to tell a story or provide meaningful context, reinforcing the documentary nature of the brand. Go beyond the visual to share the "why" behind the image or film.
• •Uphold Respect and Authenticity: Ensure that all communications reflect a profound respect for the cultures, wildlife, and environments depicted. Avoid sensationalism and focus on authentic representation.
• •Showcase Quality and Artistry: Use language that reflects the high artistic merit and technical excellence of the work. Terms like "fine art," "award-winning," "critically acclaimed," and descriptions of visual impact can reinforce this.
• •Connect to a Greater Purpose: Subtly weave in the underlying values of conservation, cultural awareness, and the importance of documenting our world. This gives the brand depth and resonates with audiences who share these concerns.

Social Perception

Highly Respected Professional, Global Storyteller & Witness, Advocate for the Planet, Source of Awe and Inspiration

Copy Examples

• •Headline for a new wildlife collection: "Witness the Unseen. Olivier Blaise takes you to the heart of the wild, where untold stories and breathtaking beauty await. Explore the new collection."
• •Social media post for a cultural photograph: "A moment of quiet dignity in a world of vibrant tradition. For 30 years, Olivier Blaise has respectfully documented the diverse cultures that enrich our planet. Discover the faces, the stories, the soul. #CulturalHeritage #TravelPhotography #IntoTheBlueArt"
• •About section snippet for a print: "More than just a photograph, this is a portal. Captured by award-winning photographer Olivier Blaise, this fine art print brings the profound beauty and fragile essence of [Subject] into your space. Own a piece of the journey. #FineArtPhotography #WildlifeConservation"
• •Call to action for a film screening/online viewing: "Journey 'Into the Blue.' Experience Olivier Blaise's award-winning [Film Title], a cinematic exploration of [Theme]. Prepare to be moved. Watch now/Book tickets. #DocumentaryFilm #NatureFilm #Adventure"
• •Workshop promotion: "Capture the world through an expert's lens. Join Olivier Blaise for an exclusive photography workshop and learn the art of visual storytelling from a master of the craft. Limited spots available. #PhotographyWorkshop #LearnPhotography #OlivierBlaise"