Brand Tone

Enthusiastic & Passionate, Supportive & Encouraging, Community-Focused, Friendly & Approachable, Inspirational

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Accessibility
• •Community
• •Customer Satisfaction

Best Practices

• •Embrace Enthusiasm: Use vibrant and positive language that reflects a passion for creativity (e.g., "sparkling," "vibrant," "masterpiece," "stunning").
• •Be Inclusive and Encouraging: Write copy that welcomes beginners and makes resin art feel accessible to all (e.g., "no experience needed," "we'll guide you," "easy-to-use").
• •Foster Community: Encourage interaction, sharing, and user-generated content in your calls to action (e.g., "Share your creations!" "Join our community!" "Tag us!").
• •Highlight Uniqueness and Quality: Emphasize what makes IntoResin products special, such as unique mold designs or high-quality, easy-to-work-with resin.
• •Stay Authentic and Approachable: Maintain a friendly, helpful, and genuine voice across all communications, as if talking to a fellow craft enthusiast.

Social Perception

Positive, Reliable Supplier, Engaged with Community, Innovative, Understanding of handmade mold production times

Copy Examples

• •Unleash your inner artist! ✨ Dive into the vibrant world of resin with IntoResin's high-quality supplies. What masterpiece will you create today? #intoresin #resinart #diycrafts
• •From beginner to pro, we've got everything you need to bring your sparkling visions to life. Explore our unique molds and crystal-clear resins! #resinsupplies #craftingcommunity #creativejourney
• •Don't just make art, make a statement! Our handmade molds offer intricate designs for truly one-of-a-kind creations. Get inspired with IntoResin! #resinmolds #handmadecrafts #artistsoninstagram
• •Stuck in a creative rut? Our community is buzzing with ideas! Share your projects, get tips, and connect with fellow resin enthusiasts in our Facebook group. Join the IntoResin family! #intoresinfamily #resincrafting #creativespace
• •Capture moments in stunning resin. 💎 Our easy-to-use resins and molds are perfect for preserving memories and crafting heartfelt gifts. Let's create something beautiful together. #epoxyresin #diygifts #craftideas