Brand Tone

enthusiastic, knowledgeable, community-focused, and approachable

Brand Values

• •Passion for Music/Drums
• •Quality and Expertise
• •Customer Service & Trust
• •Community Engagement
• •Accessibility & Value
• •Transparency

Best Practices

• •Speak Like a Fellow Drummer: Use language and references that resonate with musicians. Inject genuine enthusiasm and passion. Avoid overly corporate or stiff language.
• •Be Genuinely Helpful & Approachable: Frame communications as offering advice, sharing knowledge, and inviting interaction. Make it easy for customers to ask questions.
• •Highlight Expertise Subtly: Showcase knowledge through detailed descriptions, care tips, and understanding of different brands/sounds, rather than just stating 'we are experts.' Let the expertise shine through the content.
• •Foster Community: Use inclusive language ('drummers,' 'we,' 'us'). Encourage sharing, comments, and participation in events. Feature customer stories or user-generated content if possible.
• •Keep it Real & Transparent: Share behind-the-scenes glimpses, talk about the process of sourcing and restoring used gear. Be honest and straightforward in product descriptions, especially for pre-owned items.

Social Perception

Customers generally perceive Into Music Store positively. They are seen as a reliable retailer with a great selection, especially for pre-owned drum gear. The staff, particularly Jake Harris, are viewed as knowledgeable and passionate. They are appreciated for their fair pricing, quick shipping, and good customer service. Their involvement in the drumming community through events and clinics further enhances their reputation. The recent launch of their YouTube channel and app seems to be well-received, indicating an effort to connect more deeply with their audience.

Copy Examples

• •Homepage Banner: "Your Beat Starts Here! 🤘 From powerhouse new kits to legendary pre-loved drums, find your perfect sound at Lincolnshire's specialist drum hub. Passionate advice, unbeatable gear. Dive in!"
• •Product Description (Used Snare): "This [Snare Brand/Model] has seen some gigs and has the stories to prove it! Expertly reconditioned by our in-house techs, it's ready to lay down some serious grooves for its next owner. Expect that classic [Brand] punch with a vibe all its own. Grab a piece of history!"
• •Social Media Post (New Arrival): "🔥 Fresh on the Floor! 🔥 Check out the stunning new [Drum Kit Brand/Model] that just landed! Those [specific feature, e.g., shells, finish] are something else, right? Swing by the showroom or hit us up online – this one won’t hang around for long! #DrumGear #NewKitDay #IntoMusicStore"
• •Email Newsletter Teaser (Upcoming Clinic): "Drummers, assemble! 🥁 We're SO STOKED to announce our next in-store clinic with the incredible [Drummer's Name]! Get ready for an evening of insane chops, insider tips, and all-round good vibes. Limited spots – grab your tickets before they’re gone! Link in bio. #DrumClinic #Community #LearnFromTheBest"
• •Blog Post Intro (Gear Maintenance): "Love your drums? Show 'em some TLC! Keeping your kit in top shape doesn't just make it look good – it sounds better and lasts longer. We get tons of questions about drum care, so Jake's here to share a few simple tips to keep your beloved tubs thumping perfectly. Let's get to it!"