Tono de Marca

Storytelling & Whimsical, Nurturing & Caring, Authentic & Rooted, Modern & Playful, Conscious & Ethical

Valores de Marca

• •Heritage & Tradition
• •Natural & Clean Beauty
• •Family & Connection
• •Storytelling & Efficacy
• •Conscious Consumerism & Giving Back
• •Inclusivity & Accessibility
• •Holistic Wellness

Mejores Prácticas

• •Embrace Storytelling: Weave the brand's origin story, the inspiration from Indian fables, and Ayurvedic traditions into product descriptions, social media captions, and email marketing. Use evocative language that transports the audience.
• •Highlight Sensory Experience: Focus on the unique scents and textures of the products. Use descriptive words that appeal to the senses, connecting to the divine scents and luxurious, indulgent experience the brand aims for.
• •Maintain an Authentic & Rooted Voice: Consistently reference Ayurvedic principles, traditional Indian ingredients, and the founders' heritage. This reinforces the brand's core identity and differentiation.
• •Balance Tradition with Modern Appeal: While rooted in ancient practices, ensure the language is accessible, positive, and slightly playful where appropriate, reflecting the East meets West and modern, forward-thinking brand that is still very much rooted in tradition identity.
• •Communicate Conscious Values Clearly: Regularly mention the commitment to vegan, cruelty-free, clean formulations, and the brand's philanthropic efforts (The Fable Fund). This resonates with ethically-minded consumers and reinforces the conscious aspect of the brand.

Percepción Social

Positive & Appreciative, Authentic & Trustworthy, High Quality & Luxurious, Effective for Various Hair Types, Ethically Minded, Strong Brand Story, Viral Potential

Ejemplos de Copy

• •Headline: Unlock Ancient Wisdom for Your Modern Mane. Body: Discover Fable & Mane, where generations of Indian hair rituals meet potent, plant-powered formulas. Nourish your roots, awaken your senses, and let your hair tell its own vibrant story. #WildlyYou
• •Headline: More Than Haircare, It's a Ritual. Body: Inspired by cherished family traditions, our HoliRoots™ Hair Oil is a pre-wash treatment designed to strengthen, hydrate, and transport you. Embrace the fable, transform your mane. Vegan, cruelty-free, and rooted in good karma.
• •Headline: Healthy Hair Starts at the Roots. Wild Beauty Begins with Fable & Mane. Body: Journey with us into a world of Ayurvedic ingredients and captivating scents. Our potent blends are crafted to bring strength, shine, and vitality to every strand. #FableAndMane #HairWellness
• •Headline: From Our Grandmother's Fables to Your Healthiest Hair. Body: Experience the magic of Indian hair oiling, modernized for you. Clean, conscious, and cultural – Fable & Mane is your secret to a truly wild and beautiful mane. Plus, every purchase helps protect wild tigers.
• •Headline: Awaken Your Roots. Unleash Your Mane. Body: Dive into the rich heritage of Ayurveda with Fable & Mane. Our vegan, silicone-free formulas, like the best-selling HoliRoots™ Hair Oil, are designed to nurture your scalp and transform your hair. What's your hair fable?