Brand Tone

Enthusiastic and Passionate, Welcoming and Community-Focused, Individualistic and Expressive, Down-to-Earth and Approachable, Playful and Trendy

Brand Values

• •Sustainability and Anti-Fast Fashion
• •Individuality and Self-Expression
• •Quality and Craftsmanship (Reworking)
• •Community and Inclusivity
• •Nostalgia and Timelessness
• •Hard Work and Passion

Best Practices

• •Embrace Imperfection and Authenticity: Reflect the vintage and reworked nature of your products by using genuine, slightly gritty, and honest language. Avoid overly polished or corporate speak.
• •Speak Their Language (Literally and Figuratively): Use current, engaging slang and a conversational tone where appropriate (especially on platforms like TikTok and Instagram), but always ensure clarity. Show you understand the culture of vintage lovers and individualists.
• •Lead with Values: Weave in your commitment to sustainability, individuality, and community naturally within your product descriptions, social posts, and stories. Don't just sell clothes; sell the Inti Vintage ethos.
• •Foster Community Through Inclusive Language: Use words like 'tribe,' 'family,' 'crew,' 'we,' and 'us' to make customers feel like they are part of something bigger. Encourage interaction and sharing.
• •Balance Enthusiasm with Information: While maintaining an energetic and passionate tone, ensure your copy clearly communicates product details, event information, and the unique selling propositions (e.g., 'hand-picked,' 'reworked,' 'sustainable').

Social Perception

Positive Customer Experiences, Unique and Special Finds, Sustainable Choice, More Than a Thrift Store, Community Hub

Copy Examples

• •Instagram Post (New Arrivals): 'Unearth your next obsession! 🔥 Fresh batch of hand-picked & reworked vintage just hit the racks (and online!). Each piece has a past, ready for a new future with YOU. Dare to be different. #IntiVintage #VintageFinds #SustainableStyle #ReworkedFashion #OwnYourStory'
• •Website Banner (Sustainability Focus): 'Wear the Change. ✨ At Inti Vintage, every stitch is a stand against fast fashion. Discover unique, repurposed treasures that tell a story and protect our planet. Shop sustainable, look incredible. [Shop Now]'
• •TikTok Video Caption (Bin Sale Promo): '🚨 $1 BIN SALE ALERT! 🚨 Your thrift dreams are calling! 📞 Dive into mountains of vintage gold this weekend at our [Location] store! Grab your crew, your biggest bag, and get ready to score some serious style steals. Don't be lame, be there! 😉 #IntiVintageBinSale #ThriftFlip #VintageFashion #SustainableBargains #TemeculaEvents'
• •Email Newsletter Subject Line: 'Your Forever Piece is Waiting... (Plus, a Peek at Our Latest Reworked Collection!) Body Snippet: Hey Vintage Lover! At Inti Vintage, we believe clothes are more than just fabric – they're memories, expressions, and a fist bump to Mother Earth. We've just dropped a new collection of one-of-a-kind reworked pieces, each saved and reimagined with love by Christian, Evelyna, and the team. Come find the style that screams 'YOU' and join our tribe of conscious creators! [Link to New Collection]'
• •Product Description (Reworked Denim Jacket): 'This ain't your average denim. 🤘 Born in another era, reborn by Inti Vintage. We hand-picked this classic trucker, gave it our signature soft wash, and added some [specific detail e.g., unique distressing, patch]. One-of-a-kind, just like you. Ready to rock a piece of history, sustainably? #ReworkedDenim #VintageJacket #SustainableFashion #IntiOriginal #WearYourStory'