Brand Tone

Inspirational, Elegant, and Personal

Brand Values

• •Meaning & Emotional Connection
• •Empowerment
• •Philanthropy & Social Responsibility
• •Heritage & Craftsmanship
• •Authenticity & Timelessness

Best Practices

• •Lead with the "Why": Always connect the jewelry back to its core purpose: meaning, love, and empowerment. Instead of just describing the materials, start with the emotion or story the piece is meant to evoke.
• •Use an Inspirational and Elegant Vocabulary: Employ words like "empower," "inspire," "luminous," "heritage," "crafted," and "timeless." Avoid overly casual slang or trend-focused jargon to maintain the brand's sophisticated and heartfelt tone.
• •Integrate the Founder's Story and Mission: Regularly and naturally weave in the narrative of Sheikha Intisar AlSabah and the Intisar Foundation. This reinforces authenticity and the brand's philanthropic values, which are key differentiators.
• •Speak to Inner Value, Not Just External Beauty: Frame the jewelry as a tool for inner well-being as a "mood boost" or a "reminder of personal superpowers." This shifts the focus from vanity to personal growth and strength.
• •Maintain Consistency Across All Channels: Whether writing a tweet, an Instagram caption, a product description, or a press release, the core tone must remain consistent. The language should always be elegant, personal, and inspirational, reinforcing the brand s identity at every touchpoint.

Social Perception

A luxury brand with a conscience, perceived as story-driven and authentic, a symbol of empowerment, and culturally significant.

Copy Examples

• •Headline: Wear Your Word. Body: Courage. Love. Strength. Some words are more than letters; they are a feeling, a mantra, a truth. Our Me-Oh-Me ring, crafted in 18k gold, carries the word that speaks to your soul. A private reminder of the power you hold within. What is your word? #Intisars #WearYourPower #FineJewelry
• •Headline: The Jewel of Generosity. Body: Beauty that gives back. Each piece of Intisars fine jewelry is a celebration of love, crafted with ethically sourced diamonds and a purpose. A portion of every purchase empowers Arab women affected by war through the Intisar Foundation. Choose a treasure that shines inside and out. #Intisars #LuxuryWithAPurpose #WomenForWomen
• •Headline: A Bond Forged in Gold. Body: Inspired by the enduring symbol of the aqqal, this bracelet is an ode to the unbreakable bonds of love and respect. Meticulously crafted in Valenza, Italy, its elegant design holds deep personal meaning as a timeless heirloom to honor the man who is your protector, your inspiration, your love. #Intisars #Aqqal #HeritageJewelry
• •Headline: A Story in Every Stone. Body: Intisars was born from a simple desire: to give a gift of love that truly speaks. Our founder, Sheikha Intisar AlSabah, envisioned a jewelry brand where every piece carries a personal meaning and a positive energy. From a mother's love to a global mission of empowerment, discover the heart behind our designs. #Intisars #FounderStory #MeaningfulJewelry
• •Headline: Intisars Fine Jewelry | Meaningful, Ethical, Elegant Description: Discover jewelry with a soul. 18k gold and diamond pieces that empower and inspire. Shop collections inspired by love and heritage. A portion of proceeds supports women in need.