Brand Tone

Sophisticated, Aspirational, Confident, Direct, and Inviting

Brand Values

• •Elegance
• •Precision
• •Personal Identity
• •Versatility

Best Practices

• •Maintain the 'Lux' Standard by using high-sensory language such as 'texture', 'brilliance', and 'precision'.
• •Focus on the emotional benefit by explaining how products make the wearer feel rather than just listing features.
• •Ensure visual-verbal alignment so the sophisticated text matches the high-quality visual aesthetics of the items.
• •Keep sentences concise and impactful to convey exclusivity and quality without overwhelming the reader.
• •Regularly incorporate brand-specific keywords like 'Elegant', 'Breathtaking', and 'Precision' to build a recognizable identity.

Social Perception

A modern, trustworthy curator of style that bridges the gap between high-street fashion and elite luxury through professional service and secure operations.

Copy Examples

• •Precision in every second, elegance in every detail. Discover the Men's Breil TW2000—a masterpiece of style designed for those who value time. Wear more than a watch; wear your personality. Shop the collection at INTISAR.
• •The 'special touch' you’ve been searching for. From bold modern statements to simple elegance, our jewelry collection is crafted to make every moment unforgettable. Elevate your outfit today.
• •Breathtaking fashion, curated for you. ✨ Whether it’s the rugged durability of a Luminox or the chic allure of Just Cavalli, find the piece that speaks your language. #IntisarLux #TimelessStyle
• •Transition seamlessly from the boardroom to a night out. Our curated selection of bags and accessories provides the perfect balance of function and luxury. Discover breathtaking fashion at your fingertips.
• •Timeless style shouldn't wait. Refresh your look with our latest arrivals in jewelry and watches. Discover elegant luxury today at INTISAR.