Brand Tone

Approachable and Understanding, Informative and Educational, Respectful and Discreet, Positive and Encouraging, Supportive and Non-Judgmental

Brand Values

• •Faith-Compatibility
• •Openness and Dialogue
• •Quality and Care
• •Discretion and Safety
• •Education and Empowerment
• •Focus on Intimacy and Love
• •Customer-Centricity

Best Practices

• •Prioritize Empathy and Understanding: Always write from a place of understanding the unique perspectives and potential sensitivities of a faith-oriented audience. Acknowledge that a cautious or curious approach is valid.
• •Use Respectful and Inclusive Language: Avoid explicit or potentially offensive terms. Focus on words like 'connection,' 'intimacy,' 'love,' 'wellness,' 'togetherness,' and 'enrichment.' Ensure the language is welcoming and non-judgmental.
• •Maintain a Focus on Relational Benefits: Emphasize how products can enhance the bond, communication, and shared joy between partners, rather than focusing solely on physical sensation in isolation. Link products to building stronger, loving relationships.
• •Be Informative and Gentle in Education: When providing educational content, do so in a way that is gentle, informative, and empowering, rather than prescriptive. Offer insights that allow individuals and couples to make their own informed choices.
• •Consistently Reiterate Discretion and Safety: Remind customers of the commitment to discreet packaging, a respectful online environment free of nudity, and the careful selection of products. This reinforces trust and addresses potential concerns upfront.

Social Perception

Niche Leader, Taboo-Breaking but Respectful, Trustworthy Resource, Positive Impact, More Than a Webshop

Copy Examples

• •Headline: Rediscover Intimacy, Together in Faith. Body: At Intimitijd, we understand that exploring intimacy is a personal journey. We offer a curated selection of products designed to enrich your connection, all within a respectful and understanding environment. Explore with peace of mind.
• •Headline: Thoughtfully Chosen for Your Journey of Love. Body: Every product at Intimitijd is selected with care, focusing on quality and enhancing the love and intimacy between partners. We believe in celebrating connection, in a way that feels right for you. Discreet shipping always.
• •Headline: Making Space for Connection and Conversation. Body: Intimitijd is more than a webshop; it's a space to learn, explore, and feel comfortable discussing intimacy. Find resources and products that support your relationship's growth and joy.
• •Headline: Quality Products, Discreetly Delivered, Rooted in Respect. Body: Your privacy and comfort are paramount. Shop our range of intimate wellness products, knowing they are chosen to enhance connection without compromising your values. Experience a different kind of online store.
• •Headline: Nurturing Love and Understanding in Intimacy. Body: We believe intimacy is a beautiful and God-given part of a loving relationship. Intimitijd offers a supportive and gentle way to explore products that can bring you closer. Questions? We're here to help with understanding.