Brand Tone

caring, informative, and empowering

Brand Values

• •Openness and Dialogue
• •Well-being and Self-Care
• •Quality and Efficacy
• •Trust and Reliability
• •Inclusivity and Safety
• •Customer-centricity
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the specific tone (caring, informative, empowering), language style (reassuring, open, positive), and key messages. Share this with anyone creating content.
• •Prioritize Education and Information: Frame product benefits around solving problems and enhancing well-being. Explain ingredients and their purpose, fostering trust and transparency.
• •Use Empathetic and Inclusive Language: Acknowledge the sensitive nature of intimate care. Avoid jargon or overly clinical terms where simpler, more reassuring language can be used. Ensure messaging resonates with a diverse audience.
• •Encourage Dialogue and Community: Actively invite questions and feedback. Use social media and blog platforms to create a safe space for discussing intimate health topics, reinforcing the value of openness.
• •Maintain Authenticity in Storytelling: When collaborating with influencers or sharing testimonials, focus on genuine experiences and relatable stories rather than overly polished or purely promotional content. This aligns with their stated aim to work with creative minds who share their passion.

Social Perception

Intimd is generally perceived as a provider of effective intimate care and sexual wellness products. Customers often praise the quality and gentleness of the products, particularly the shaving creams for sensitive areas. The brand is seen as trustworthy for issues like preventing razor bumps and ingrown hairs. The discreet nature of their shipping is also a positively perceived aspect. While some individual products might have mixed reviews on specific attributes (like lubricant texture), the overall sentiment leans towards satisfaction with product performance and value. Their association as an authorized reseller of well-known items like the Magic Wand also lends them a degree of legitimacy.

Copy Examples

• •Headline: Your Comfort. Your Confidence. Our Care. Body: At Intimd, we believe intimate care is an essential part of your overall well-being. Discover our thoughtfully formulated solutions designed to nourish, protect, and empower you every day. Let's talk openly about your needs. Call to Action: Explore Our Gentle Solutions
• •Headline: Sensitive Skin? Finally, Shave Without Fear. Body: Tired of irritation, bumps, and redness? Our Coochy Plus Intimate Shaving Cream, with its patent-pending MOISTURIZING+ formula, creates a protective shield for your most delicate areas. Experience a new level of smooth, irritation-free shaving. You deserve to feel good. Call to Action: Discover Irritation-Free Shaving
• •Headline: More Than Just Products. It's a Conversation. Body: We're here to break the silence around intimate wellness. From reliable information on our blog to products you can trust, Intimd is your partner in personal care. Join our community and embrace your well-being. Call to Action: Read Our Latest Wellness Tips
• •Headline: Unlock a New Level of Intimate Comfort & Joy. Body: Intimd offers a curated selection of personal lubricants and massagers designed for your pleasure and well-being. Experience enhanced comfort and connection with products that are body-safe, effective, and made with you in mind. Call to Action: Shop Wellness & Pleasure
• •Headline: Confidence Starts with Caring for Yourself, Intimately. Body: Don't let discomfort hold you back. Our range of intimate care essentials, from pre-shave elixirs to after-shave moisturizers, is here to support your skin's health and your confidence. Gentle, effective, and always discreet. Call to Action: Build Your Intimate Care Routine