Brand Tone

Empowering, Sensual, Caring, Approachable

Brand Values

• •Self-Esteem & Confidence
• •Quality & Care
• •Inclusivity
• •Holistic Beauty/Well-being
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., empowering, sensual, caring, approachable), "words we use," and "words we avoid." This ensures anyone writing copy understands the desired voice.
• •Focus on "Her": Always write with the target customer in mind. Address her desires, concerns, and aspirations. Use "you" and "your" to make it personal.
• •Emphasize Benefits & Feelings: Don't just list product features. Explain how the product will make the customer *feel* (e.g., confident, radiant, pampered, sensual).
• •Maintain Authenticity: As a brand founded by two women aiming to empower others, let that genuine passion shine through. Avoid overly corporate or generic language. Storytelling about the handmade nature of products can enhance this.
• •Consistency Across Channels: Ensure the tone used on the website, product descriptions, social media captions, and any customer communication is harmonious. For example, the friendly, caring tone implied on the "About Us" page should also be reflected in an Instagram caption or email response.

Social Perception

A small, approachable business that takes care in packaging its diverse range of products; focusing on handmade skincare and "vagina health" products may attract customers looking for specialized, perhaps more natural or thoughtfully made items; aiming for a perception of attainable luxury and confidence.

Copy Examples

• •Unveil your smoothest, most radiant skin. Our [Product Name] scrub, lovingly handmade with [Key Ingredients], buffs away dullness and pampers you from head to toe. Because feeling fabulous starts with caring for you.
• •It’s your secret. That feeling of pure confidence that comes from wearing something exquisite, just for you. Discover sensuality and sophistication in every stitch. #IntimateDetails
• •Your skin tells your story. Let us help you make it a radiant one. Explore our handmade solutions for [mention concern e.g., acne, dark spots, dryness] and embrace your natural glow.
• •Transform your space into a sanctuary. Our [Fragrance Name] home fragrance fills your room with lasting aromas that soothe the soul and uplift the spirit. It’s more than a scent; it’s an experience.
• •Know how to dress before you get dressed. And know how to care for your skin before you face the world. At Intimate Details Inc, we believe in feeling beautiful, inside and out.