Brand Tone

Approachable and Friendly, Empowering and Confident, Inclusive, Contemporary and Modern, Helpful and Informative

Brand Values

• •Comfort
• •Quality
• •Versatility and Sophistication
• •Affordability
• •Inclusivity
• •Customer Satisfaction
• •Innovation

Best Practices

• •Emphasize Inclusivity: Always use language that speaks to "all women," highlighting diversity in sizing and styles. Avoid exclusionary terms and showcase a variety of body types in visuals when possible.
• •Balance Comfort and Attractiveness: Consistently weave in how the products offer both comfort for everyday wear and a sense of attractiveness or sensuality, empowering the wearer.
• •Maintain an Approachable and Friendly Voice: Use a conversational style. Address customers as "friends" or in a similarly warm manner, especially in social media and email marketing.
• •Highlight Quality and Value: Subtly remind customers of the high-quality materials and craftsmanship while also noting the accessible price point, reinforcing the idea of affordable luxury.
• •Be Solution-Oriented and Empowering: Frame product descriptions around how they help the customer (e.g., "minimize irregularities," "experience perfect coverage," "intensify your self-confidence"). Focus on the positive feelings and solutions the products provide.

Social Perception

Positive Customer Experiences, Trusted Brand, Fashionable and Modern, Inclusive Provider

Copy Examples

• •Headline: Feel Beautiful, Inside and Out. Body: At Intimas Woman®, we believe that true confidence starts from within. Discover our latest collection of lingerie and swimwear, designed for every woman, every body, and every moment. Comfort that empowers, style that celebrates you. #IntimasWoman #ComfortAndStyle #ForAllWomen
• •Headline: Your Everyday Elegance, Redefined. Body: Who says comfort can't be chic? Our new pajama and loungewear line is crafted with the softest fabrics and contemporary designs, so you can feel sophisticated even in your most relaxed moments. Because every woman deserves to feel fabulous, effortlessly. Shop now at intimas.es! #IntimateFashion #ModernWoman #EverydayLuxury
• •Headline: The Perfect Fit for Your Unique Beauty. Body: We're passionate about creating intimate apparel that feels like it was made just for you. From delicate lace to supportive everyday wear, and a wide range of sizes for all. Find your perfect match and embrace your beautiful self with Intimas Woman®. #SensualityAndComfort #IntimasForYou
• •Headline: More Than Lingerie, It's a Feeling. Body: It’s the feeling of starting your day right, the confidence in your step, the comfort that lasts. Intimas Woman® is here to support you, celebrate you, and bring a touch of affordable luxury to your everyday. What are you celebrating today? #FeelIntimas #AffordableQuality #ModernFemininity
• •Headline: Dive into Summer with Confidence! Body: Our new swimwear collection has arrived! Designed with the latest trends, innovative fabrics, and a fit for every body. Get ready to make a splash with Intimas Woman®. Because feeling good is always in style. #IntimasSwim #SummerConfidence #FashionForAll