Brand Tone

Ethical & Conscious, Empowering & Inclusive, Trustworthy & Pure, Modern & Innovative, Friendly & Relatable

Brand Values

• •Ethical Practices
• •Purity & Safety
• •Inclusivity
• •Quality & Efficacy
• •Conscious Beauty
• •Empowerment

Best Practices

• •Always Highlight Core Values: Consistently weave in keywords like 'Halal-certified,' 'vegan,' 'cruelty-free,' 'PETA-certified,' 'pure,' and 'ethical' across all communications (product descriptions, social media, ads). This reinforces brand identity.
• •Maintain an Empowering and Inclusive Voice: Use language that celebrates diversity and makes everyone feel seen and valued. Avoid jargon that might alienate potential customers and focus on benefits that resonate with a wide audience.
• •Be Transparent and Informative: Clearly explain what makes the products unique (e.g., 'free from alcohol, pig fat, and parabens'). Educate consumers about the benefits of Halal and vegan cosmetics, building trust through openness.
• •Stay Visually Consistent: Ensure that imagery used in marketing and on the website aligns with the brand's values of purity, natural beauty, and ethical sourcing. Use bright, clean aesthetics, and showcase diverse models.
• •Engage Authentically: In social media interactions and customer service, maintain a friendly, helpful, and approachable tone. Respond to queries with the same ethical and conscious mindset that the brand stands for. Use influencer collaborations that genuinely align with the brand's values.

Social Perception

A Pioneer, Ethical & Trustworthy, High Quality & Gentle, Value-Oriented, Culturally Relevant, Innovative

Copy Examples

• •Pure Beauty. Pure You. Discover Iba Cosmetics, where Halal-certified, vegan, and cruelty-free meet stunning results. Embrace your natural radiance with makeup and skincare that’s as kind to your skin as it is to the planet. #IbaBeauty #EthicalGlam
• •Beauty Without Compromise. Why choose between your values and your look? Iba offers a vibrant range of PETA-certified cosmetics, free from harsh chemicals and animal ingredients. Look good, feel good, do good. #HalalBeauty #VeganCosmetics #IbaCares
• •Your Everyday Glow, Ethically Sourced. From our nourishing skincare to our vibrant makeup, every Iba product is crafted with care, ensuring it's 100% Halal, vegan, and cruelty-free. Experience the difference purity makes. #CleanBeautyRevolution #IbaPure
• •Celebrate Your Beauty, Guilt-Free! Dive into Iba’s world of innovative, PETA-certified beauty. Our alcohol-free, pigment-rich formulas are designed for every skin tone and every occasion. Shine bright, the ethical way! #ConsciousCosmetics #IbaInnovates
• •The Secret to Radiant Skin? It's Purely Iba. Unlock your skin’s potential with Iba’s Halal-certified and vegan skincare range. Made with potent natural ingredients and no harsh chemicals, for beauty that’s more than skin deep. #EthicalSkincare #IbaRadiance