Brand Tone

Empowering, Informative, Aspirational, Confident, Transparent

Brand Values

• •Ethical Practices
• •Purity & Safety
• •Efficacy
• •Empowerment
• •Inclusivity & Respect
• •Affordability

Best Practices

• •Highlight ethical certifications (Halal, Vegan, Cruelty-Free) prominently.
• •Focus on the purity and safety of ingredients, avoiding harsh chemicals.
• •Emphasize the efficacy of natural active ingredients in delivering results.
• •Empower consumers to make informed choices with clear and transparent information.
• •Avoid preachy or judgmental tones; instead, focus on the positive aspects of ethical beauty.

Social Perception

Pioneer in Halal & Vegan Beauty, Trusted by Target Audience, Growing International Recognition, Generally Positive Product Experience, Associated with Clean Beauty

Copy Examples

• •Iba Cosmetics: India's First Halal Certified & Vegan Cosmetics Brand. Experience beauty without compromise.
• •Discover our range of products free from alcohol, pig fat, animal-derived ingredients, and harsh chemicals. Pure, safe, and effective.
• •At Iba, we believe in empowering you to make ethical beauty choices that align with your values. Choose self-respect, choose Iba.
• •Explore our Halal and vegan certified cosmetics, crafted with potent natural active ingredients for radiant results.
• •Join the clean beauty movement with Iba Cosmetics. Beauty that’s good for you and the planet.