Brand Tone

Professional, Innovative, and Purpose-Driven

Brand Values

• •Sustainability
• •Innovation
• •Integration

Best Practices

• •Maintain a Formal and Expert Tone: All communications should be precise, professional, and authoritative. Avoid casual language, slang, or overly simplistic explanations to reflect the technical nature of the business and respect the B2B audience.
• •Lead with Purpose: Every piece of copy, from a social media post to a project description, should connect back to the core mission of fighting climate change. Frame business achievements not just as commercial success, but as progress toward a decarbonized world.
• •Use "Value Chain" and "Integrated" Keywords: Consistently reinforce the key brand value of having an integrated model. Use phrases like "end-to-end solutions," "from production to consumption," and "the entire value chain" to emphasize this competitive advantage.
• •Speak to the Audience's Goals: The target audience consists of industrial partners, public entities, and investors. Copy should focus on benefits that matter to them: cost competitiveness, long-term sustainability, project replicability, and operational excellence.
• •Be Data-Informed and Specific: Whenever possible, use data and project specifics to add credibility. Instead of saying "we are growing," say "Our team of 43 collaborators is actively developing projects..." Mentioning specific locations like Dijon or partnerships adds tangible proof to the brand's claims.

Social Perception

An Emerging B2B Leader Focused on Impactful Projects.

Copy Examples

• •Powering the future of logistics. Inthy is proud to announce our partnership with [Partner Name] to deploy a new fleet of hydrogen-powered trucks. This project leverages our integrated model—from green energy production to vehicle deployment—to deliver a competitive, zero-emission transport solution. Driving the energy transition, together. #Hydrogen #Decarbonization #TaaS
• •Inthy: Engineering the End of Carbon-Heavy Mobility.
• •Inthy. Integrated Renewables. Intelligent Mobility.
• •With the launch of our new agrivoltaics and green hydrogen facility near Dijon, we are not just building infrastructure; we are creating a replicable, competitive, and sustainable ecosystem. This project is a testament to our core belief that economic performance and environmental respect can and must coexist.
• •Your Career, a Catalyst for Change. Join Inthy and dedicate your expertise to building a resilient and independent energy future.