Tono de Marca

inspirational, uplifting, and friendly

Valores de Marca

• •Faith
• •Family & Community
• •Personalization & Craftsmanship
• •Positivity & Encouragement
• •Authenticity

Mejores Prácticas

• •Always circle back to the core values of faith, family, and positivity. Whether writing a product description or a social media post, ensure the message aligns with this foundation.
• •Continue to use language that reinforces the brand name and its community feel. Phrases like "from our haus to yours," "welcome to the haus," or "decorate your home" strengthen brand identity.
• •Avoid aggressive sales language. Instead, use inspirational, encouraging, and gentle wording that invites customers in rather than pushing them to buy.
• •Remind the audience that the products are handmade by a small, family-run business. This personal touch differentiates the brand from larger competitors and builds a stronger connection with customers.
• •Write in a conversational style that speaks directly to the customer ("your home," "for you") while fostering a sense of community ("we believe," "our haus"). This creates a personal and inclusive atmosphere.

Percepción Social

a niche brand catering to a Christian and faith-based community. Customers are likely drawn to the brand for its unique, personalized products that align with their personal beliefs. The brand is seen as a source of positive and meaningful items that are not readily available in mass-market retail. The perception is that of a heartfelt, trustworthy, and community-focused business.

Ejemplos de Copy

• •Wear your faith on your sleeve. Our "LOVED" tee is more than just a shirt—it's a daily reminder of His unconditional love. Handmade with care, just for you. Tap to shop and carry this beautiful message with you. #inthishaus #faithbasedapparel #john316 #christiancreative #wearyourfaith
• •Welcome to our Haus! We're more than a brand; we're a community built on faith and love. Every piece we create is designed to bring a little more light into your day. Find a design that speaks to your heart and join our family. #inthishaus #faithandfamily #communitylove #shopsmall #christianbusiness
• •Decorate your home with what's in your heart. Our custom-made canvases turn your family name and favorite scriptures into beautiful art. Crafted by hand, designed to be cherished.
• •So much more than a sign... it's a story. We love creating these custom pieces for your beautiful homes! 🙏 #inthishaus #customdecor #handmade #smallbusiness #faith #family
• •Hi [Customer Name], We believe in the power of positive words. That's why we're sharing a little encouragement with you today. And to make it even sweeter, enjoy 15% off our entire collection of inspirational tees and canvases this week. Wrap yourself and your home in messages of hope and faith. With love, The in this haus family