Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Community-Oriented & Friendly, Quality-Focused & Innovative

Brand Values

• •Quality & Performance
• •Passion for RC
• •Customer Satisfaction & Service
• •Innovation & Craftsmanship
• •Community Engagement

Best Practices

• •Speak the Language of the Hobby: Use common RC terminology correctly and authentically. Show you understand the nuances of different RC disciplines (crawling, bashing, racing, etc.) if applicable.
• •Highlight Passion and Enthusiasm: Let your genuine love for the RC hobby shine through. Use exclamation points judiciously, share excitement for new products or community achievements.
• •Emphasize Quality and Performance Benefits: Don't just list features; explain how they benefit the user's RC experience (e.g., "Our high-clearance links give you better obstacle navigation" instead of just "High-clearance links available").
• •Be Approachable and Community-Focused: Encourage interaction, ask questions, feature customer content (with permission), and foster a sense of belonging.
• •Maintain Transparency and Honesty: If there are delays or issues (as hinted in some forum posts), address them proactively and professionally when necessary. Build trust by being upfront. While focusing on positives in marketing, ensure operational communications are clear.

Social Perception

Positive for Product Quality, Seen as a Specialist Manufacturer, Concerns about Order Fulfillment/Communication (at times), Respected within Niche Communities

Copy Examples

• •Headline: Upgrade Your Rig. Conquer Any Terrain. Body: Don't let stock parts hold you back. InTheWorks Rc offers precision-engineered upgrades, from our signature high-clearance links to robust big bore shocks. Built by enthusiasts, for enthusiasts. Experience the difference quality makes. #InTheWorksRc #RcUpgrades #CrawlerParts #RCAdventure
• •Headline: From Our Garage to Your Epic Build. Body: It all started with a passion for pushing RC limits. Now, our ITWRC line of custom parts, crafted with state-of-the-art tech, is here to help you build your dream machine. Quality parts, expert design, unbeatable performance. What are you working on? #ITWRC #RCCustoms #MadeForHobbyists #RCCommunity
• •Headline: New Arrival Alert! 🔥 ITWRC HD Panhard Mounts! Body: Say goodbye to slop and hello to precision steering! Our new Heavy Duty Panhard Mounts for [Specific Model] are CNC machined for a perfect fit and ultimate durability. Get yours and feel the control! Link in bio. #InTheWorksRc #NewProduct #RCCrawler #OffroadRC #PerformanceParts
• •Headline: Why Settle for Less? Demand ITWRC Quality. Body: Your RC rig deserves the best. At InTheWorks Rc, we're obsessed with quality, from the raw materials to the final finish. Our parts are designed to perform and built to last. Browse our collection and elevate your RC experience. #RCParts #QualityFirst #InTheWorks #RCWorld #HobbyGrade
• •Headline: Seen Some Awesome Builds Lately! 🛠️ Body: We love seeing our ITWRC parts in action! Tag us @intheworks_rc in your latest builds featuring our gear. From trail trucks to comp crawlers, your passion inspires us. Let's build something incredible together! #RCBuilds #CustomerSpotlight #InTheWorksCommunity #RC pasión