Brand Tone

enthusiastic, friendly, and whimsical, with a strong connection to the literary and fantasy world.

Brand Values

• •Quality & Craftsmanship: Emphasis on "high-quality, hand-poured candles and wax melts," "100% soy wax," and "phthalate-free fragrances."
• •Passion for Reading & Storytelling: The central theme of their products is "book-inspired scents" designed to "bring the worlds within books to life through fragrance."
• •Customer Connection & Community: They engage with customers on social media and highlight positive reviews. Their status as a "Star Seller" on Etsy points to good customer service, including timely shipping and quick replies. Blogger reviews also mention great customer service.
• •Creativity & Imagination: The unique, themed scents and product descriptions foster a sense of escapism and tap into the imaginative worlds of books and fantasy.
• •Small Business & Woman-Owned Pride: This is explicitly stated in their Etsy bio and contributes to a persona of authenticity and dedication.
• •Eco-Consciousness (Implied): The use of soy wax and phthalate-free fragrances, along with terms like "natural as possible," suggests a consideration for health and the environment.

Best Practices

• •Immerse in the Lexicon: Consistently use words and phrases that evoke magic, storytelling, adventure, and coziness (e.g., "enchanted," "whispered spells," "epic tale," "magical," "transport," "cozy," "adventure," "story").
• •Speak the Reader's Language: Directly address the target audience (book lovers, fantasy fans) using community-specific terms, hashtags (#BookTok, #FantasyReads), and references to popular books or tropes.
• •Maintain Enthusiasm and Positivity: Let the passion for books and candle-making shine through. Use exclamation points judiciously to convey excitement and a friendly, approachable demeanor.
• •Highlight Core Values Subtly: Weave in mentions of "hand-poured," "soy wax," "small batch," "woman-owned" where appropriate, reinforcing quality and authenticity without being overly repetitive in every single post.
• •Encourage Engagement and Community: Ask questions, invite comments, and use calls-to-action that foster a sense of belonging and conversation, aligning with the community-focused aspect of the brand. (e.g., "Which world should we bottle next?").

Social Perception

In the Wick of Time is generally perceived very positively by its customers and the online community. High Customer Satisfaction, Appreciation for Scent Quality & Uniqueness, Positive Customer Service, Strong Niche Appeal, Engaging & Creative.

Copy Examples

• •Instagram Post (New Candle Launch - Fantasy Theme): ✨ Journey to a land of ancient forests and whispered spells with our NEW [Candle Name] candle! 🌲🔮 Hand-poured with 100% soy wax and infused with notes of enchanted pine, mystical herbs, and a hint of dragon's breath (don't worry, it's friendly!). Let this scent transport you to your favorite epic tale. Link in bio to bring the magic home! #InTheWickOfTime #BookishCandles #FantasyReads #NewScent #HandmadeMagic #SupportSmallBusiness
• •Facebook Ad (General Awareness): Tired of the same old scents? 📚✨ At In the Wick of Time, we craft stories into every candle! Our hand-poured soy candles and wax melts are inspired by the worlds you love to get lost in. From cozy library nooks to daring dragon lairs, find the perfect fragrance to accompany your next reading adventure. Woman-owned, lovingly made in California. Shop our collection: [Link to Website] #BookLovers #ScentedCandles #FantasyCommunity #UniqueGifts #InTheWickOfTime
• •Product Description (Website - Cozy Reading Theme): The Rainy Day Reader Candle: Nothing beats a cup of tea, a captivating book, and the gentle patter of rain. We've bottled that feeling! Curl up with 'The Rainy Day Reader,' a comforting blend of warm chai, old parchment, and a whisper of petrichor. Made with 100% soy wax for a clean, long-lasting burn, it’s the perfect companion for your literary escape. Let the story unfold. Burns for approx. 60 hours of pure cozy. #ReadingNook #CozyVibes #HandmadeCandle #SoyWax #BookwormGift
• •TikTok Video Script (Short, Engaging): (Video shows quick cuts of candles, popular fantasy books, someone happily smelling a candle) Text Overlay: When your candle smells EXACTLY like your favorite book world... Voiceover (upbeat, enthusiastic): Fellow bookworms, you GET it, right? That feeling when a scent just *transports* you? ✨ Our 'In the Wick of Time' candles do just that! Hand-poured, book-inspired magic. Which world should we bottle next? Let us know in the comments! #BookTok #CandleTok #InTheWickOfTime #FantasyCandles #SmallBiz #[RelevantBookSeriesHashtag]
• •Pinterest Pin Description (Visually Appealing Product Shot): Unlock your next adventure with scents that tell a story. 📖✨ Our 'Dragon Rider's Hoard' wax melts are a fiery blend of smoked amber, ancient spices, and a hint of hoarded gold. Perfect for fantasy lovers and those who dream of soaring skies. Hand-poured soy wax, made with love by In the Wick of Time. #BookishHomeDecor #FantasyAesthetic #WaxMelts #HandmadeGifts #InTheWickOfTime #DragonCore