Brand Tone

Aspirational yet Accessible, Value-Oriented, Customer-Focused, Direct and Informative, Patriotic/Localized

Brand Values

• •Quality (Stated)
• •Affordability/Value
• •Innovation
• •Customer Centricity
• •Integrity and Trust
• •Accessibility/Reach
• •Improving Lives

Best Practices

• •Develop Clear Brand Voice Guidelines: Create a comprehensive document detailing the brand's tone (e.g., aspirational, accessible, tech-savvy, value-driven), personality traits (e.g., innovative, reliable, youthful), core messaging, and "do's and don'ts" for communication.
• •Target Audience Understanding: Consistently tailor the tone to resonate with the "Generation Nxt" target audience – youthful, tech-aware, and value-conscious – while ensuring clarity and avoiding overly technical jargon where inappropriate.
• •Consistency Across All Channels: Ensure the defined tone is applied uniformly across the website, social media posts, advertising copy, customer service interactions, and even internal communications.
• •Train and Empower Content Creators: Provide training to all individuals responsible for creating content (marketing teams, social media managers, customer service agents) on the brand's voice and tone guidelines. Regularly review content to ensure adherence.
• •Listen and Adapt (Slightly): While maintaining core consistency, monitor social media sentiment and customer feedback to understand how the brand's tone is being perceived. Make subtle adjustments if necessary to better connect with the audience, without losing the foundational brand voice. For example, while the core is "value," for "Gen Nxt," this can be framed as "smart spending" or "getting the best tech without overpaying."

Social Perception

Affordable Option, Mixed Quality/Durability Concerns, After-Sales Service Variability, Wide Product Range, Indian Brand Identity, Perception of Innovation (Mixed)

Copy Examples

• •Headline: Intex: Vibe with the Future. Sound That Moves You. Body: Unleash the beat with our latest range of speakers. Crystal-clear audio, deep bass, and a design that’s as bold as your playlist. Experience #GenNxtSound, affordably. Call to Action: Shop Now & Turn Up the Volume!
• •Headline: Your Smart Life, Powered by Intex. Body: From binge-watching your favorite shows in stunning clarity on our LED TVs to staying connected with our sleek mobile accessories, Intex brings you the technology to live smarter, not harder. Quality you can trust, prices you’ll love. Call to Action: Discover the Intex Smart Ecosystem.
• •Headline: Level Up Your Everyday with Intex. Body: Why just live when you can thrive? Intex home appliances and IT gear are designed for the go-getters, the dreamers, the innovators of tomorrow. Get the tech that keeps up with you. Call to Action: Explore Our Innovations.
• •Headline: Intex: Tech That Understands Your Hustle. Body: We get it. You need reliable, feature-packed electronics that don’t break the bank. That’s why every Intex product is built with your needs in mind – delivering performance and value, every single day. #MadeForIndia #MadeForYou Call to Action: Find Your Perfect Tech Match.
• •Headline: Join the Intex Revolution. Smarter Tech, Brighter Future. Body: Be part of a generation that demands more – more innovation, more style, more value. Intex is committed to bringing you the best of technology, making your world #BiggerBetterEdgier. Call to Action: See What’s New at Intex.