Tono de Marca

Poetic & Evocative. The language is rich in sensory details, referencing the sun, the sea, and natural elements. It is personal, intimate, elegant, refined, accessible, and warm.

Valores de Marca

• •Authenticity & Craftsmanship
• •Connection to Place
• •Timeless Elegance
• •Natural Beauty

Mejores Prácticas

• •Lead with Sensory and Evocative Language: Always use words that evoke feelings, scents, and sights of the Mediterranean. Phrases like "sun-drenched," "sea-kissed," "whispers of the waves," and "earthy textures" will reinforce the brand's core identity.
• •Tell the Story Behind the Craft: Every piece of copy, from a short caption to a product description, is an opportunity to reinforce the brand's values. Mention the "savoir-faire," the handmade process, the Corsican workshop, or the specific inspiration behind a design. This transforms a product into a piece of art.
• •Maintain a Personal, Intimate Voice: Write as the creator, Cécilia. Use "I" and "we" to share thoughts, inspirations, and studio moments. This builds a direct, authentic relationship with the audience, making them feel like part of the brand's journey.
• •Emphasize "Timeless" over "Trendy": Avoid language related to fleeting trends. Position the jewelry as "amulets," "treasures," and "heirlooms." This aligns with the value of slow, meaningful craftsmanship and appeals to a customer seeking something unique and lasting.
• •Ensure Visual and Textual Harmony: The poetic, natural, and sunlit tone of the copy must always match the visuals. The photography should reflect the same values of authenticity, nature, and elegance. This creates a cohesive and immersive brand experience across all platforms.

Percepción Social

The social perception is overwhelmingly positive, with customers and followers responding to the aesthetic and storytelling. It is perceived as a high-quality, artisanal brand with a strong, authentic story. There is a niche but dedicated clientele engaged directly through social media.

Ejemplos de Copy

• •More than a stone, it's a fragment of the sea. The deep, calming blue of the Sapphire, captured and cradled in gold. Each ring is a promise of an endless Mediterranean summer, handcrafted to rest on your finger. A little piece of the island, made for you.
• •Whispers of the Coast. Our new collection is born from the salt, the sun, and the untamed Corsican shoreline. Discover unique amulets designed to carry the soul of the Mediterranean with you, always.
• •Wear the sun. This piece is forged from memories of light dancing on the water at dawn. Its delicate form is a tribute to the quiet strength of the Mediterranean woman. A timeless classic, handmade with intention in our Corsican atelier.
• •A treasure, not just a jewel. For us, creation is an intimate process. This week, we are releasing a very limited series of earrings inspired by the wildflowers of the maquis. Only a few exist, each with its own story. Be one of the few to wear this piece of our island's poetry.
• •Your jewelry should tell a story. Ours speaks of the Mediterranean sun and Corsican shores. At Preziosa, we don't just make jewelry; we handcraft solar-powered dreams from our island workshop. Discover authentic, poetic pieces that feel like coming home.