Brand Tone

Sophisticated & Elegant, Expert & Authoritative, Aspirational & Inspirational, Professional & Client-Focused, Passionate about Design

Brand Values

• •Quality
• •Design Excellence
• •Exclusivity & Luxury
• •Craftsmanship
• •Client Partnership & Trust
• •Comprehensive Solutions (End-to-End Service)
• •Innovation
• •Heritage & Experience

Best Practices

• •Use Elevated and Evocative Language
• •Focus on Benefits and Experience, Not Just Features
• •Maintain a Confident and Knowledgeable Voice
• •Ensure Visual and Textual Harmony
• •Emphasize Solutions and Partnership

Social Perception

High-End and Exclusive, Purveyor of Italian/European Design, Resource for Professionals, Sophisticated and Stylish, Quality-Oriented

Copy Examples

• •Interni: Where Italian Craftsmanship Meets Enduring Design. Elevate your space with Interni. We curate the world's finest Italian and European luxury furnishings and architectural finishes, transforming your vision into a legacy of elegance. Discover a partnership dedicated to quality, innovation, and breathtaking design.
• •The Art of Living, Redefined. At Interni, we believe true luxury lies in the perfect synthesis of form, function, and feeling. Explore our exclusive collections of furniture, kitchens, and finishes, and let our design experts guide you in creating a home that is not just lived in, but experienced.
• •Beyond Furniture. Beyond Expectation. This is Interni. For decades, Interni has been synonymous with unparalleled quality and design excellence. From initial concept to flawless installation, we provide comprehensive solutions for those who seek the extraordinary. Partner with us to craft spaces that inspire.
• •Curating a World of Bespoke Elegance. Your space is a statement. Interni offers an exceptional portfolio of luxury brands and custom design services, ensuring every detail reflects your unique aesthetic. Experience the pinnacle of Italian design and meticulous craftsmanship.
• •From Vision to Reality: The Interni Design Experience. We are more than suppliers; we are creators of exceptional environments. Interni's dedicated team of design professionals and artisans collaborate with you to bring sophistication, quality, and timeless style to every corner of your project.