Brand Tone

Informative, Friendly, Supportive, and Trustworthy

Brand Values

• •Expertise and Education: Committed to providing hobbyists with knowledge through comprehensive care guides and expert advice.
• •Customer Focus and Support: Striving to offer excellent customer service, aftercare, and a helpful shopping experience.
• •Quality and Value: Providing a wide range of high-quality reptile products from reputable brands at competitive prices.
• •Independence and Trust: Operating as a family-run, independent business to offer unbiased advice and build trust with customers.
• •Community Engagement: Being an active part of the reptile keeping community, partnering with advice groups, breeders, and keepers.
• •Passion for Reptiles: Originating from a hobbyist's desire to serve fellow keepers, implying a genuine passion for reptiles.

Best Practices

• •Prioritize Education: Continuously create and share valuable content (care sheets, how-to guides, troubleshooting tips) that empowers reptile keepers. This reinforces expertise and support.
• •Maintain a Conversational & Accessible Voice: While an expert, avoid overly technical jargon. Write as if you're a knowledgeable friend offering advice. Make information easy to understand for beginners and experienced keepers alike.
• •Emphasize Independence & Trust: Regularly remind customers of their family-run, independent status, which allows for unbiased product recommendations, reinforcing their trustworthiness.
• •Be Responsive and Empathetic: In all customer interactions (social media comments, emails, review responses), maintain a friendly, helpful, and understanding tone, even when addressing complaints. Show you care.
• •Showcase Passion & Community: Share stories (like the ITV feature), customer setups (with permission), or insights from the team to highlight the genuine passion for reptiles and connect with the community on a personal level.

Social Perception

Internet Reptile is generally perceived positively by its customers and the reptile-keeping community as a Reliable Supplier, offering Competitive Pricing & Range, Efficient Service, Knowledgeable Resource, and Quality Livefood.

Copy Examples

• •Homepage Headline: Your Trusted Partner in Reptile Care. Expert advice, thousands of quality products, and fast UK delivery. Because happy reptiles make happy keepers!
• •Social Media Post (Facebook/Instagram): 🦎 Did you know? Proper UVB lighting is crucial for your bearded dragon's health! Our latest blog post dives deep into the best lighting setups. Plus, find all Arcadia products at unbeatable prices this week! Link in bio. #ReptileHealth #BeardedDragonCare #InternetReptileExperts
• •Product Description (Livefood): Fuel your reptile with the freshest, gut-loaded locusts, delivered fast! At Internet Reptile, we're hobbyists too, so we understand the importance of quality nutrition for your scaly friends. Packed with care, straight to your door.
• •Email Newsletter Snippet: Struggling with shed-skin issues? Our experts share top tips to ensure a smooth shed every time. As a family-run business, we're here to support you on your reptile-keeping journey. Check out our guide & exclusive offers for subscribers!
• •About Us Page Excerpt: Founded by a passionate reptile keeper in 2008, Internet Reptile remains a fully independent, family-run business dedicated to providing unbiased advice and the best supplies for your pets. We're more than just a shop; we're your partners in creating thriving habitats.