Brand Tone

Friendly, Enthusiastic, Playful, and Indulgent. Supporting characteristics: Approachable, Exciting, Vibrant, and Slightly Nostalgic.

Brand Values

• •Variety & Discovery: Offering a wide and diverse range of international sweets and snacks, allowing customers to explore new tastes and find items not commonly available locally.
• •Joy & Indulgence: Providing products that bring happiness, allow for treating oneself, and evoke a sense of fun.
• •Nostalgia: Connecting customers with beloved treats from their past or from other countries.
• •Customer Satisfaction: Emphasizing good service, quick shipping, and a positive shopping experience.
• •Accessibility: Making international treats readily available to the New Zealand market.

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, employ positive adjectives (e.g., delicious, amazing, ultimate, exclusive), and convey genuine excitement about the products.
• •Keep it Friendly and Approachable: Use contractions (e.g., "you're," "it's"), address the audience directly ("you," "your"), and incorporate a conversational style. Ask questions to encourage engagement.
• •Focus on the Experience: Highlight the joy, nostalgia, or novelty of trying international sweets. Instead of just listing features, describe the feeling or experience the product offers (e.g., "a taste of childhood," "your next flavor adventure").
• •Be Visually Descriptive (even in text): Use words that evoke the colors, textures, and tastes of the sweets. Words like "creamy," "crunchy," "fizzy," "tangy," "vibrant," and "decadent" can enhance the appeal.
• •Stay Playful (especially on relevant platforms like TikTok/Instagram): Incorporate relevant emojis, humor where appropriate (without being unprofessional), and engage with current trends if they align with the brand's fun-loving image. Ensure the playfulness still directs towards the value and excitement of the products.

Social Perception

Customers generally perceive International Sweets NZ as a go-to source for a wide variety of international confectionery. They are seen as reliable, with good product quality and efficient service. The brand is viewed as a specialist retailer offering unique and hard-to-find items, which adds to its appeal. The vibrant branding and focus on treats contribute to a perception of the brand as fun and exciting.

Copy Examples

• •Website Banner/Social Media Post: "Unwrap a world of flavor! 🌍🍬 Dive into our latest shipment of international goodies – your taste buds will thank you! Shop New Arrivals now!"
• •Product Description (e.g., for a rare American soda): "Remember that fizzy delight from your tripStateside? Or always wanted to try it? Quench your curiosity (and your thirst!) with [Product Name] – it’s the real deal, straight from the USA to your door!"
• •Instagram Post (Showcasing colorful candy): "Taste the rainbow, NZ style! 🌈 Our shelves are bursting with vibrant treats from every corner of the globe. Which one are you grabbing first? #InternationalSweetsNZ #CandyHeaven #SweetTooth"
• •TikTok Video Caption (Unboxing new stock): "🚨 NEW TREAT ALERT! 🚨 We just got a HUGE drop of international snacks & sweets! 🤤 Which one should we try first?! 👇 #TikTokMadeMeBuyIt #SweetHaul #NZFoodie #InternationalSweetsNZ"
• •Email Newsletter Snippet: "Hey Sweet Stuff! 😉 Get ready to treat yourself! We've curated a special collection of [Theme, e.g., British Classics / American Choco Favorites] just for you. Plus, a little something extra inside... because you deserve it!"