Brand Tone

Warm and Caring, Passionate and Authentic, Trustworthy and Transparent, Joyful and Playful, Conscious and Responsible

Brand Values

• •Sustainability
• •Handmade Quality & Craftsmanship
• •Fairness & Local Production
• •Child-Centric Design
• •Joy and Love
• •Transparency

Best Practices

• •Emphasize 'Handmade' and 'Heartmade': Continuously highlight the artisanal nature, the care, and the love poured into each garment. Use phrases like 'crafted with love,' 'stitched with care,' 'from our atelier to your home.'
• •Spotlight Sustainability and Organic Benefits: Clearly communicate the use of certified organic materials and the brand’s commitment to eco-friendly and fair practices. Explain *why* this matters for children and the planet.
• •Use Warm, Evocative Language: Choose words that convey comfort, joy, softness, and the magic of childhood (e.g., 'cuddle,' 'giggle,' 'adventure,' 'cherish,' 'gentle,' 'vibrant').
• •Tell the Story: Share insights into the Dresden atelier, the founder's passion, and the journey of creating the clothes. This builds connection and authenticity.
• •Be Consistent Across All Platforms: Ensure that the website, social media, product descriptions, and customer communications all reflect the same warm, caring, and conscious tone. This builds brand recognition and trust.

Social Perception

Highly Positive Customer Perception, Trusted Brand, Artisanal and Unique, Eco-Conscious Choice

Copy Examples

• •Homepage Snippet: Wrap your little ones in joy and organic comfort. At internaht, we lovingly handcraft sustainable children's fashion in our Dresden atelier, because we believe every child deserves the softest, kindest start. Discover pieces made with heart, designed to last through every adventure.
• •Product Description (for a hoodie): Spark smiles with our cozy [Animal] Hoodie! Made from the purest certified organic cotton, it’s a hug they can wear all day. Designed for play and crafted with care in Germany, this hoodie isn't just clothing, it's a companion for countless happy moments.
• •Social Media Post (Facebook/Instagram): From our hands to yours, with love. ❤️ Each internaht piece is a testament to fair, local craftsmanship and the beauty of sustainable, organic fabrics. We’re passionate about creating clothes that are as kind to the planet as they are to your child's skin. What does 'sustainably made' mean to your family? Share your thoughts below! #internaht #organicchildrensclothing #madeinGermany #sustainablefashion #handmadewithlove
• •About Us Snippet: More than just seams and stitches, internaht is a dream woven with care by Annett and our small Dresden team. We pour our passion for quality, sustainability, and joyful design into every garment, ensuring your children wear not just clothes, but stories of fair and loving creation.
• •Email Newsletter Subject/Intro: Subject: Little Clothes, Big Love: Discover What’s New at internaht! Intro: Hello [Customer Name], Imagine your child exploring the world in clothes that feel like a gentle embrace. At internaht, we turn that vision into reality with our latest collection of handmade, organic treasures, crafted right here in Dresden with sunshine and smiles.