Brand Tone

Professional yet Approachable, Empowering and Confident, Informative and Detail-Oriented

Brand Values

• •Inclusivity
• •Quality and Functionality
• •Style and Modernity
• •Femininity in the Workplace
• •Customer-Centricity
• •Ethical Production (Implied)

Best Practices

• •Stay True to "Professional yet Approachable": Use clear, professional language but don't be afraid to inject warmth or a touch of playfulness where appropriate (e.g., "Making 'Dressing Up to Work' Fun"). Avoid overly casual slang or overly stiff corporate jargon.
• •Emphasize Empowerment and Inclusivity: Consistently highlight the wide range of sizes and how the clothing helps women feel confident and stylish in their professional roles. Use empowering language that resonates with ambitious women.
• •Showcase Functionality with Femininity: Always connect the practical benefits (like wrinkle-free fabrics, pockets) with the stylish, feminine aesthetic the brand champions. Don't let one overshadow the other.
• •Be Informative and Transparent: Continue to provide details about fabric sourcing (when positive), manufacturing (Made in India), and garment care to build trust and highlight quality.
• •Maintain a Positive and Solution-Oriented Voice: Frame Intermod as the solution for women seeking stylish, comfortable, and well-fitting workwear. Focus on the positive experience of wearing their clothes.

Social Perception

Positive for Design and Affordability, Appreciation for Functionality and Fabric, Good Customer Service (Inferred), Trusted for Workwear

Copy Examples

• •Headline: Step into Your Power. Style That Works. Body: Discover workwear that’s as ambitious as you are. Intermod offers impeccably tailored dresses, chic trousers, and statement blouses in sizes XXS to 6XL. Because confidence looks good on everyone. Call to Action: Shop Your Power Look.
• •Headline: Function Meets Feminine. Effortlessly. Body: Who says workwear can't be both smart and stylish? At Intermod, we blend modern design with practical details like wrinkle-free fabrics and thoughtful pockets. Look polished, feel comfortable, all day long. Call to Action: Explore a New Work Wardrobe.
• •Headline: Your Size. Your Style. Your Success. Body: Tired of "it doesn't come in my size"? Intermod celebrates every woman with contemporary workwear, beautifully crafted in India, available from XXS to 6XL. Dressing for success just got easier. Call to Action: Find Your Perfect Fit Today.
• •Headline: Make Every Workday a Little More "Fun." Body: Intermod believes dressing for work should be a joy, not a chore. Our collection brings trendy, feminine designs to your professional life, ensuring you shine with personality and style. Call to Action: Discover Your Joyful Workwear.
• •Headline: Quality You Can Feel. Style They'll Notice. Body: From airy Korean crepes to soft Japanese knits, we obsess over fabrics so you don't have to. Experience Intermod’s commitment to design, fabric, and fit, and elevate your professional presence. Call to Action: Shop the Collection.