Tono de Marca

The tone of voice is a hybrid of professional and approachable. On their primary sales channel (the website), the tone is expert and quality-focused. On social media, it shifts to be more friendly, engaging, and community-oriented. This dual-tone approach allows them to establish credibility while building a loyal following. They are seen as both an authority and a fellow enthusiast in the 3D printing space.

Valores de Marca

• •Quality and Reliability
• •Community
• •Customer-Centricity and Support
• •Innovation
• •Transparency

Mejores Prácticas

• •Maintain the Hybrid Tone: Always balance professionalism with approachability. Use technical, quality-focused language for product descriptions and specifications, but switch to a conversational, friendly tone for social media posts, blog intros, and community interactions.
• •Showcase, Don't Just Tell: Instead of simply saying your filament is high-quality, use high-resolution images and videos of customer prints to prove it. User-generated content is your most powerful tool.
• •Lead with Value and Solutions: Frame your products as solutions to common printing problems. Whether it's reducing warping, achieving finer details, or ensuring reliability for long prints, focus on the benefits for the user.
• •Champion Your Community: Regularly feature customer projects, run contests, and ask engaging questions. Make your audience the hero of your brand story. This builds loyalty far more effectively than traditional advertising.
• •Be Transparent and Responsive: In all communications, from ad copy to customer service replies, be clear, honest, and quick to respond. This reinforces the core value of trustworthiness that customers praise in reviews.

Percepción Social

The public perceives Intermine Solutions as a reliable and high-quality supplier with a strong commitment to its customers. They are viewed as experts who are also approachable and genuinely part of the 3D printing community. This positive perception is built on the back of reliable products and excellent, personalized customer service. The active engagement on social media reinforces this image, making them a respected and liked brand within their niche.

Ejemplos de Copy

• •Flawless layers, vibrant colors, and unparalleled reliability. That's the IntermineFilament promise. Swipe to see what our community has been creating this week with our new PETG+ line. Ready to elevate your prints? Link in bio. #3DPrinting #Filament #Tech
• •Weekend printing challenge! We want to see your most creative and functional print made with Intermine Solutions filament. Share a picture in the comments below, and the most innovative design will win a free spool on us! Let's see what you've got! #3DCommunity #PrintChallenge
• •Struggling with stringing? 5 common causes and how our high-performance PLA filament can help you achieve cleaner prints every time.
• •’Fast shipping and the best advice I’ve received. My prints have never looked better!’ - Frank H.. We're more than just a shop; we're your partner in printing. Discover the Intermine difference today.
• •Unlock Your Creativity: 15% Off All IntermineFilament This Weekend Only!