Brand Tone

Professional & Experienced, Client-Centric & Collaborative, Warm & Approachable, Elegant & Timeless

Brand Values

• •Personalization
• •Functionality & Beauty
• •Collaboration
• •Quality & Attention to Detail
• •Client Happiness

Best Practices

• •Always Emphasize Personalization: Use phrases that highlight the client-centric approach, such as "tailored to you," "your unique style," "reflecting your personality."
• •Maintain Professional Language with Warmth: Combine industry-specific terms (where appropriate and explained) with inviting and reassuring language. Avoid overly casual slang while still being approachable.
• •Showcase Expertise Subtly: Refer to qualifications (ASID), years of experience (if applicable, though not explicitly stated as a number on the site), and the detailed process to build trust without sounding boastful.
• •Focus on Benefits, Not Just Features: Instead of just saying "Color Consultation," explain the benefit: "Our Color Consultation service helps you discover the perfect palette to transform the mood and harmony of your space."
• •Use Storytelling (especially in blogs/portfolio): Describe the "before and after" or the client's initial desires and how the design solution met those needs, creating an emotional connection and illustrating the value provided.

Social Perception

Highly Professional, Good Listener/Understanding, Creative & Talented, Reliable & Organized, Transforms Spaces

Copy Examples

• •Headline (Website/Ad): "Interiors by Elizabeth: Crafting Timeless Spaces, Uniquely Yours. Serving Boston, Cape Cod & the Islands."
• •About Us Snippet: "At Interiors by Elizabeth, we believe your home should be a sanctuary – beautiful, functional, and a true reflection of you. Led by Elizabeth Reidy, ASID, we partner with you to translate your vision into elegantly designed realities. Let's create a space you'll love for years to come."
• •Service Description (Full-Service Design): "Experience the art of seamless transformation. Our Full-Service Interior Design takes you from initial concept to stunning completion. Elizabeth manages every detail, ensuring a personalized and cohesive design that elevates your everyday living."
• •Blog Post Intro Teaser: "Dreaming of a coastal retreat feel for your South Shore home? Discover Elizabeth's expert tips for blending timeless elegance with relaxed seaside charm, creating a haven that's both sophisticated and inviting."
• •Call to Action: "Ready to redefine your home? Contact Interiors by Elizabeth today for a consultation and let's begin the journey to your dream space. Love where you live."