Brand Tone

Luxurious & Sophisticated, Welcoming & Hospitable, Celebratory & Indulgent, Professional & Trustworthy

Brand Values

• •Excellence & Quality
• •Guest Satisfaction & Memorable Experiences
• •Authenticity & Local Connection
• •Sustainability & Responsibility
• •Innovation & Evolution

Best Practices

• •Develop and consistently use a glossary of words and phrases that align with sophistication, quality, and exclusivity (e.g., "exquisite," "curated," "signature," "indulge," "unforgettable," "premier").
• •Frame product descriptions around the experience and emotions they evoke – a celebration, a moment of indulgence, a cherished memory, a taste of luxury.
• •Ensure that the tone of the copy is consistently reflected in the high-quality, elegant imagery used on the website and social media.
• •Weave in brand values like authenticity, guest satisfaction, and responsibility where relevant, without being overly overt. For example, mentioning "sustainably sourced ingredients" or "supporting local artisans."
• •Even in transactional copy for the online shop, maintain a welcoming, attentive, and gracious tone that mirrors the hotel's renowned service. Ensure calls to action are clear but polite.

Social Perception

Positive Reputation, Trusted for Quality, Aspirational, Valued for Location & Convenience, Community-Minded (Emerging)

Copy Examples

• •Elevate your celebration with a masterpiece from InterContinental Kuala Lumpur. Our [Cake Name] cake, exquisitely crafted with the finest ingredients, is more than a dessert – it's a memorable experience. Order now from intercontinentalklshop.com and indulge in pure sophistication.
• •Gift an unforgettable culinary journey. Secure your dining voucher on intercontinentalklshop.com and treat someone special to the award-winning flavours of [Restaurant Name] at InterContinental Kuala Lumpur. True hospitality awaits.
• •Embrace the spirit of the season with InterContinental Kuala Lumpur's [Festive Offer Name]. Thoughtfully curated with premium delights, it’s the perfect expression of refined taste and warm wishes. Discover luxurious gifting at intercontinentalklshop.com.
• •Rediscover the art of indulgence. Our [High Tea Name] experience, available for order via intercontinentalklshop.com, brings the elegance of InterContinental Kuala Lumpur to your home. Savour exquisite bites and create cherished moments.
• •Gift with purpose. Our [Product Name], created in collaboration with SURI INSPIRASI, blends artisanal craftsmanship with sustainable elegance. Support local artisans and embrace responsible luxury. Available now on intercontinentalklshop.com.