Brand Tone

Enthusiastic, Passionate, Informative, Knowledgeable, Community-Oriented, Friendly, Reliable, Customer-Focused, Traditional yet Modern

Brand Values

• •Preservation of Hobby Legacy
• •Quality and Variety
• •Customer Service Excellence
• •Community Engagement
• •Expertise and Passion

Best Practices

• •Speak the Hobbyist's Language: Use terminology and references that resonate with model railroad enthusiasts (e.g., scales like HO/N, brands, specific locomotive types, technical features like DCC/Sound). This builds credibility and connection.
• •Share Your Enthusiasm: Let genuine passion for the hobby shine through. Use positive and engaging language when describing products or sharing news. Avoid overly dry or purely transactional wording.
• •Be Genuinely Helpful and Informative: Provide valuable details in product descriptions and announcements. Anticipate customer questions and answer them proactively. Position the brand as a knowledgeable resource.
• •Foster Community: Actively mention and engage with local events, customer projects (if appropriate and with permission), and discussions within the hobby. Use inclusive language ("fellow enthusiasts," "our community").
• •Maintain Accuracy and Honesty: Especially when dealing with used or collectible items, ensure descriptions are precise and transparent about condition. This builds trust, as reflected in their positive eBay feedback. This also extends to clear communication about pre-orders, shipping, and store events.

Social Perception

Positive Reputation, Trusted Successor, Knowledgeable and Helpful, Good Source for Variety, Reliable Retailer

Copy Examples

• •Facebook/Instagram Post (New Arrival): "Calling all N-scalers! 🚂💨 The highly anticipated [Product Name] from [Brand] has just rolled into InterCity! Featuring [Key Feature 1] and [Key Feature 2], these beauties won't last long. Click the link in our bio to add this stunning model to your collection or visit us in-store at Langley! #ModelTrains #NewArrival #[Brand] #NScale #TrainHobby #InterCityTrains"
• •Website Banner (General): "Your Journey into Model Railroading Starts Here. At InterCity Trains and Hobbies, we share your passion. Explore thousands of new & pre-loved locomotives, rolling stock, and accessories from around the world. Proudly continuing the legacy of Central Hobbies. Shop now and let's build something amazing together!"
• •Email Newsletter Snippet (Event Promotion): "Don't Miss Us at the [Train Show Name]! 📅 Mark your calendars for [Date]! The InterCity team is heading to [Location] for the [Train Show Name]. Stop by our booth for exclusive show specials, to see the latest arrivals, and just to talk trains with fellow enthusiasts! We can't wait to see our community there!"
• •Product Description (Highlighting Expertise): "This exquisite HO scale model of the [Locomotive Name] by [Brand] is a must-have for discerning collectors. Our team, with decades of combined model railroading experience, has verified its exceptional detail and smooth performance. Perfect for layouts depicting [Era/Region]. Have questions? Our experts are always happy to help you choose the perfect addition to your railway."
• •eBay Store Listing (Used Item): "Rare Find! This pre-loved [Product Name] is looking for a new home on your layout. Carefully inspected by our team, it's in [Condition] condition (see photos for details). As lifelong model railroaders, we ensure our descriptions are accurate so you can buy with confidence. Shipped quickly and securely worldwide from our store in Langley, BC."