Brand Tone

Professional and Expert, Quality-Oriented and Assuring, Modern and Design-Conscious, Helpful and Customer-Focused.

Brand Values

• •Quality and Durability
• •Ergonomics and Well-being
• •Design and Innovation
• •Experience and Trust
• •Customer Satisfaction

Best Practices

• •Always Lead with Professionalism: All communication, from ad copy to customer service responses, should reflect expertise and respect. Avoid overly casual slang or grammar that could undermine the brand's authority.
• •Focus on Benefits, Not Just Features: Instead of just listing a chair's specifications, translate them into tangible benefits for the user (e.g., "adjustable armrests" becomes "find the perfect position to reduce shoulder strain").
• •Maintain Visual Consistency: Ensure all images and graphics used across platforms align with the modern, clean, and high-quality aesthetic established on your Instagram and website. This visual language is a key part of your brand tone.
• •Speak the Language of Your Audience: On LinkedIn, use business-centric language focusing on ROI and employee productivity. On Instagram and Facebook, while still professional, the tone can be more aspirational, focusing on design and personal well-being.
• •Create a Brand Style Guide: Document the brand's tone of voice, key messaging points, and visual guidelines. This document will be an invaluable resource for any team member creating content, ensuring everyone communicates with a unified brand voice.

Social Perception

Intercaster is perceived as a reputable national brand, a specialist in office chairs, a provider of high-quality products, and professional and reliable.

Copy Examples

• •More than a chair, a productivity tool. Discover the ergonomics and design that will transform your workspace.
• •Inspired by movement, designed for your well-being. Our [Chair Model] chair combines avant-garde aesthetics with certified ergonomics to accompany you on your longest workdays. #Intercaster #OfficeDesign #Ergonomics #MadeInColombia
• •Investing in your team's comfort is investing in your company's success. For over 20 years, Intercaster has been the strategic partner for companies seeking to create productive and healthy work environments. Learn about our solutions for corporate projects. #CorporateFurniture #WorkplaceWellness #BusinessLeadership
• •Tired of uncomfortable and short-lived chairs? At Intercaster, we manufacture chairs designed to last and care for your back. Quality and design made in Colombia. Send us a message for a personalized consultation!
• •The [Chair Name] chair is the perfect synergy of elegance and performance. Its breathable mesh backrest and adjustable lumbar support provide continuous comfort, while its minimalist lines elevate the style of any modern office.