Brand Tone

Passionate, Knowledgeable, Friendly, Adventurous, Reliable, Trustworthy, Proudly New Zealand

Brand Values

• •Quality and Durability
• •Customer Focus and Service
• •Passion for the Outdoors
• •Value for Money
• •Local Expertise (New Zealand focused)
• •Adventure and Freedom

Best Practices

• •Speak the Language of Adventure: Use evocative words that inspire exploration and highlight the experience (e.g., "explore," "discover," "journey," "escape," "wild heart").
• •Emphasize NZ Roots and Expertise: Regularly mention that products are designed and tested for New Zealand conditions; use local colloquialisms or references where appropriate to build connection.
• •Be Genuinely Helpful and Approachable: Write as if you're a knowledgeable friend offering advice. Encourage questions and interaction.
• •Focus on Benefits and Solutions: Don't just list features; explain how they solve a problem or enhance the customer's outdoor experience (e.g., "stay dry in any downpour," "setup in minutes so you have more time to explore").
• •Show, Don't Just Tell, Your Passion: Let your enthusiasm for the outdoors and your products shine through in your wording. Use vibrant, positive language.

Social Perception

Customers generally perceive Intents Outdoors as a reputable New Zealand company providing good quality and durable camping gear, particularly tents, that are well-suited to local conditions. They are often praised for their excellent customer service, responsiveness, and helpful advice. The brand is seen as offering good value, making outdoor adventures more accessible. There's an appreciation for their local NZ design and testing, which builds trust in the product's performance. On social media, they are perceived as a source of inspiration for outdoor adventures and a community hub for Kiwi campers.

Copy Examples

• •Website Banner: "Explore Aotearoa's Wild Heart. Intents Outdoors: Gear Born & Tested in NZ. Adventure-Ready. You-Approved."
• •Instagram Post Caption (with a stunning photo of a tent in the mountains): "Sunrise views from your home away from home. 🌄 Our [Tent Model Name] is built tough for Kiwi conditions, so you can focus on the adventure, not the forecast. Where's your next escape? #IntentsOutdoors #NZAdventure #CampingLife #MadeForNZ"
• •Facebook Ad: "Tired of tents that can't handle a bit of Kiwi weather? 🌦️ At Intents Outdoors, we design and test our gear right here in NZ, ensuring top quality and durability for every adventure. From ultralight hiking tents to spacious family shelters, find your perfect setup with expert advice from our passionate team. Shop local, explore wild! [Link]"
• •Product Description Snippet (for a hiking tent): "Conquer those backcountry trails with confidence! The [Tent Model Name] is your ultralight, weatherproof shield against NZ's 'four seasons in one day'. We've packed in smart features and rugged materials, because your adventure shouldn't be weighed down. Any questions? Our Kiwi team is here to help!"
• •Email Subject Line (for a sale): "Adventure Awaits! Gear Up with Intents Outdoors & Save!"