Brand Tone

Healing & Nurturing, Results-Oriented & Confident, Natural & Pure, Empowering & Informative, Approachable & Community-Focused

Brand Values

• •Efficacy & Results
• •Natural & Wholesome Ingredients
• •Healing & Well-being
• •Intentionality
• •Transparency
• •Handcrafted Quality

Best Practices

• •Prioritize "Healing" and "Nurturing" Language: Consistently use words that evoke a sense of care, gentleness, restoration, and well-being. Frame product benefits around solving problems and promoting skin health in a supportive way.
• •Emphasize "Results" with Authenticity: Back up claims of efficacy with genuine testimonials, before-and-after visuals (where appropriate and with permission), and by highlighting the founder's expertise. Avoid hype; let the results speak for themselves through clear, confident statements.
• •Highlight "Natural," "Handmade," and "Intentional" Attributes: Regularly remind the audience of the vegan, herbal, and handcrafted nature of the products. Explain the "why" behind ingredient choices, connecting them to the "intentional" formulation process for specific benefits.
• •Maintain an Informative and Trustworthy Voice: Leverage the founder's background as a nurse and herbalist. Share knowledge about ingredients and skin health. Be transparent in communications, including clear ingredient lists and fair policies.
• •Foster a Sense of Community and Care: Engage with customers warmly and responsively. Use inclusive language. Share user-generated content and testimonials to build social proof and make customers feel seen and valued. Encourage a journey towards healthier skin, positioning the brand as a supportive partner.

Social Perception

Effective for Specific Concerns, Natural & Trustworthy, Support for Black-Owned Business, Positive Customer Service, Limited Broader Awareness

Copy Examples

• •Find your calm. ✨ Our handmade Herbal Eczema Balm is intentionally crafted with nature's gentlest healers to soothe irritation and bring your skin back to balance. Because we believe skincare is self-care, and results are everything. See the difference pure ingredients make. #IntentionalHealing #EczemaRelief #NaturalSkincare #HerbalRemedies #RealResults
• •Ready for a hair transformation you can see? 🌿 Our potent Herbal Hair Growth Oil is a labor of love, handmade by our founder, a nurse & herbalist. We're serious about results – nourishing your scalp and encouraging growth, naturally. Join the countless others celebrating their healthy hair journey with Intentional Beauty. Shop now and see why results are a MUST for us! #IntentionalGrowth #VeganHaircare #HerbalistFormulated #HairJourney #HealthyHairNaturally
• •Indulge your skin with our Luxurious Whipped Body Butter – a truly wholesome treat, handcrafted with intention. We blend rich, vegan butters and nourishing herbal infusions to deeply moisturize and leave your skin feeling soft and rejuvenated. More than just a moisturizer, it’s a daily ritual of intentional self-love. Because your skin deserves pure, effective care. Ingredients: [List key ingredients and their benefits].
• •Your Path to Healing Skin Starts Here | Intentional Beauty (Body Snippet): At Intentional Beauty, we're passionate about creating skincare that not only feels good but delivers real, visible results. Tia, our founder, nurse, and herbalist, pours her expertise into every handmade, vegan product, ensuring it's packed with the healing power of herbs...
• •Witness the healing power of intention! 🙌 This is what handcrafted, herbal skincare can do. Our client's journey with our [Product Name] for eczema. We're committed to real results because bath and skincare time should always be healing. 💚 #EczemaWarrior #SkincareThatWorks #IntentionalBeautyLLC #PlantBasedHealing #NurseFormulated