Brand Tone

Elegant & Sophisticated, Trustworthy & Authentic, Approachable & Accessible Luxury, Conscious & Responsible, Modern & Dynamic

Brand Values

• •Authenticity
• •Sustainability & Circularity
• •Accessibility to Luxury
• •Timelessness
• •Customer Experience & Trust
• •Quality & Craftsmanship

Best Practices

• •Embrace Elegant Simplicity: Use clear, refined language. Avoid overly casual slang in most communications (TikTok being a slight exception where a more relaxed tone is appropriate but still aligned with the brand's core elegance). Focus on sophisticated vocabulary that reflects luxury.
• •Always Highlight Authenticity & Trust: In product descriptions, FAQs, and social media, consistently reassure customers about the authentication process. Use phrases like "Authenticated by INTEMPORAL experts," "Guaranteed Authentic," "Shop with Confidence."
• •Weave in Sustainability Naturally: Integrate the message of circular fashion and responsible consumption into the narrative. Instead of just stating it, show how choosing pre-owned is an elegant and smart choice for the conscious consumer. Phrases like "Give a beautiful piece a new chapter," "Conscious luxury," "Timeless style, kind to the planet."
• •Maintain a Parisian Allure (where appropriate): Subtly reference the brand's Parisian roots and the associated chic and sophistication in visual descriptions or when setting a scene. This can be through descriptive language or by connecting items to the effortless style associated with Paris.
• •Adapt to the Platform, but Not at the Expense of Core Values: While TikTok calls for more dynamic and trend-aware content, the underlying message of luxury, authenticity, and the "timeless" aspect should still subtly permeate. Even in a fun video, the product is still a luxury item. Ensure language remains respectful of the brands being sold.

Social Perception

Trusted Source for Second-Hand Luxury, Advocate for Sustainable Fashion, Provider of Access to Desirable Brands, Knowledgeable & Professional, Chic & Parisian

Copy Examples

• •Timeless Luxury, Consciously Chosen. Discover your next authenticated treasure at INTEMPORAL Paris.
• •The allure of Parisian elegance, reimagined for a new era. At INTEMPORAL Paris, we believe in the enduring beauty of iconic design and the power of sustainable choices. Give a masterpiece a second story. ✨ #IntemporalParis #SustainableLuxury #CircularFashion #ParisianChic #AuthenticatedLuxury
• •Own a piece of history. This authenticated Chanel Classic Flap embodies the timeless elegance and exceptional craftsmanship the Maison is celebrated for. Offered by INTEMPORAL Paris, it’s an invitation to sustainable luxury without compromise.
• •POV: You just found your dream Hermès Kelly at INTEMPORAL Paris, and it’s authenticated AND helps the planet. 😉 That's what we call a win-win! #LuxuryFinds #SecondHandStyle #HermesKelly #IntemporalParis #SustainableSwag
• •INTEMPORAL Paris was born from a passion for enduring style and a commitment to a more responsible future for fashion. We meticulously authenticate and curate the world's finest pre-loved luxury, making timeless elegance accessible while championing the beauty of the circular economy. Trust, transparency, and the thrill of the find are at the heart of everything we do.