Brand Tone

Professional and Authoritative, Informative and Educational, Solution-Oriented and Customer-Empowering, Innovative

Brand Values

• •Accuracy and Reliability
• •Innovation
• •Customer Empowerment & Service
• •Sustainability and Conservation
• •Integrity and Accountability
• •Quality

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of submetering, ensure all copy is clear, accurate, and easy to understand, even when discussing complex features. Avoid jargon where possible or explain it concisely.
• •Emphasize Benefits, Not Just Features: While detailing technical specifications is important, always connect features back to tangible customer benefits like cost savings, energy reduction, improved efficiency, or enhanced sustainability.
• •Maintain a Voice of Authority and Expertise: Consistently use language that reflects Intellimeter's knowledge, experience, and industry leadership. Referencing certifications, patented technology, and successful case studies can reinforce this.
• •Focus on Empowerment and Solutions: Frame messaging around how Intellimeter helps customers solve problems and gain control over their energy usage and costs. Use action-oriented language that inspires confidence.
• •Ensure Consistency Across All Platforms: Whether it's a website page, a LinkedIn update, a technical brochure, or a YouTube video script, the core tone and messaging should remain consistent. Develop brand guidelines that outline the appropriate voice for different contexts.

Social Perception

Positive General Perception, Industry Recognition, Expertise, Focused on B2B

Copy Examples

• •Headline: Take Control of Your Building's Energy. Real Data, Real Savings. Body: Intellimeter’s advanced submetering solutions provide the granular, real-time energy data you need to identify inefficiencies, allocate costs accurately, and empower sustainable practices. Discover how our precision-engineered meters and intelligent analytics can transform your energy management.
• •Headline: Innovation in Every Kilowatt. Intellimeter: Smart Metering, Smarter Buildings. Body: Don't just measure energy, master it. Intellimeter Canada Inc. is at the forefront of submetering technology, offering patented systems that deliver unparalleled accuracy and actionable insights. Reduce your carbon footprint and optimize operational costs with our industry-leading solutions.
• •Headline: Empowering Property Managers with Precision Submetering. Body: From tenant billing to comprehensive energy audits, Intellimeter provides the tools for efficient property management. Our reliable, Measurement Canada certified meters and user-friendly i-Meter software make energy conservation and cost accountability seamless.
• •Headline: Future-Proof Your Energy Management. Invest in Intellimeter. Body: As energy demands evolve, stay ahead with Intellimeter’s innovative submetering systems, including specialized EV charger management solutions. We provide the data-driven foundation for sustainable and cost-effective building operations, today and tomorrow.
• •Headline: Your Partner in Energy Conservation and Lean Operations. Body: Intellimeter goes beyond metering. We provide the critical energy intelligence that strengthens conservation efforts, enhances accountability, and promotes lean property management. Let us help you achieve your sustainability goals and improve your bottom line.