Brand Tone

professional, knowledgeable, and trustworthy, with a strong emphasis on being approachable, helpful, and ethically conscious

Brand Values

• •Sustainability & Environmental Responsibility
• •Customer Focus & Excellent Service
• •Integrity & Trust
• •Quality & Long-Term Value
• •Innovation
• •Community & People Focus

Best Practices

• •Prioritize Clarity and Expertise: Always explain technical features in an easy-to-understand manner, showcasing knowledge without being overly jargonistic. Focus on the benefits for the customer (e.g., "reduces energy consumption by X%, saving you £Y annually").
• •Emphasize Sustainability Authentically: Weave in the environmental benefits naturally. Instead of just stating "eco-friendly," explain *how* products are sustainable (e.g., "Our carbon-neutral range...", "Made from recycled materials...", "Eliminates paper towel waste...").
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, use language that is welcoming and supportive. Phrases like "We're here to help you find...", "Our experts can guide you...", foster a customer-centric feel.
• •Be Benefit-Driven: Focus on how the products and services solve customer problems or meet their needs – whether it's cost savings, improved hygiene, enhanced sustainability, or durability.
• •Ensure Consistency Across All Channels: The professional, knowledgeable, and sustainable tone should be evident on the website, social media, email communications, and any marketing materials to build a cohesive and trustworthy brand identity. Regularly review content to ensure it aligns with the core values and tone.

Social Perception

Experts in their field, Reliable and trustworthy, Environmentally conscious leaders, A company that cares, Providers of quality and value

Copy Examples

• •Headline: Make the Sustainable Switch. Dry Hands Intelligently. Body: Choosing the right hand dryer isn't just about hygiene; it's about a commitment to a greener future and smarter operational costs. At Intelligent Hand Dryers, we provide expert guidance on energy-efficient solutions that reduce your carbon footprint and save you money. Explore our Carbon Trust accredited range.
• •Headline: Beyond the Dry: Washroom Solutions Built on Trust and Expertise. Body: For over a decade, businesses have trusted Intelligent Hand Dryers for more than just cutting-edge products. They rely on our independent advice, exceptional aftercare, and our promise to find the perfect, sustainable fit for their unique needs. Let's build a better washroom, together.
• •Headline: Quietly Efficient. Powerfully Green. Body: Discover hand dryers that perform without disruption. Our range includes ultra-quiet models perfect for noise-sensitive environments, all while delivering fast dry times and significant energy savings compared to paper towels. Upgrade to a more peaceful and eco-conscious washroom.
• •Headline: Your Partner in Sustainable Washroom Management. Body: We're not just suppliers; we're your long-term partners in creating hygienic and environmentally responsible washrooms. From initial consultation and installation to our unique Infinite Life Scheme ensuring no dryer ends up in landfill, we support you every step of the way.
• •Headline: Invest in Quality, Save for the Future. Body: Our curated selection of hand dryers offers industry-leading warranties and proven durability, minimizing maintenance and maximizing your return on investment. Choose Intelligent Hand Dryers for solutions that are built to last and designed to protect the planet.