Brand Tone

Aspirational, yet accessible and inclusive, evoking affordable luxury and effortless style. Encouraging, fashion-forward, community-oriented, with an underlying tone of expertise and curation.

Brand Values

• •Global Community
• •Ethical Fashion & Sustainability
• •Quality and Craftsmanship
• •Accessibility and Affordability
• •Curation and Discovery

Best Practices

• •Lead with "Why": Always start with the story behind the product or designer. Emphasize the craftsmanship, the ethical production, or the unique cultural influence to build a deeper connection with the audience.
• •Use Aspirational and Inclusive Language: Employ words that inspire and empower the customer (e.g., "effortless," "incredible," "chic," "vibrant community"), while ensuring the tone remains welcoming and not exclusive.
• •Highlight the Curation: Remind the audience that these are not just random products, but "handpicked," "carefully selected," and "expertly curated" items. This reinforces the brand's authority and value.
• •Emphasize Ethical and Sustainable Aspects: Consistently weave in mentions of "ethical fashion," "eco-friendly materials," and "sustainability" to appeal to conscious consumers and stay true to the brand's stated values.
• •Maintain a Global and Community-Centric Voice: Use phrases like "global community," "worldwide style," and "international designers" to reinforce the brand's name and mission. Encourage interaction and make customers feel like they are part of a larger movement.

Social Perception

A niche and trendy destination for unique Asian fashion, appealing to fashion-forward and socially conscious consumers due to its ethical production and sustainability emphasis. Perceived as supportive and collaborative within the fashion industry, fostering a global community.

Copy Examples

• •Effortless elegance has a new name. Discover the intricate design and timeless silhouette of our latest piece from [Designer's Name]. Crafted for the modern muse. #INTCircle #AsianFashion #DesignerDress #SustainableStyle
• •Your search for authentic Korean fashion ends here. From the streets of Seoul to your closet, INTCircle brings you curated styles that are hard to find anywhere else. Shop our new collection now and get 10% off your first order! #KFashion #INTCircle #AffordableLuxury
• •Beyond Trends. Discover enduring style with our curated collection of ethically-made pieces from Asia's most exciting designers. This is fashion with a story. Welcome to the Circle.
• •Be the first to know. Our new 'Artform' collection just dropped, featuring handpicked designs that blend traditional craftsmanship with contemporary edge. As part of our inner circle, you get exclusive early access. #GlobalFashion #EthicalStyle #INTCircle
• •Fashion-forward, ethically made. At INTCircle, we believe in style that's both beautiful and responsible. Explore our latest arrivals from visionary Asian designers. #ConsciousFashion #INTCircle