Brand Tone

empowering, inclusive, educational, approachable, and shame-free

Brand Values

• •Inclusivity and Allyship
• •Ethical Sourcing and Production
• •Sex Education and Advocacy
• •Ingredient Transparency and Safety
• •Environmental Responsibility
• •Shame-Free Pleasure
• •Community Engagement

Best Practices

• •Always Lead with Empowerment: Frame product descriptions and educational content around self-discovery, confidence, and the joy of pleasure.
• •Use Inclusive and Affirming Language: Ensure all communication welcomes individuals of all identities and experiences. Avoid gendered assumptions or exclusionary terms.
• •Maintain Transparency: Be open and honest about ingredients, sourcing practices, and the brand's values in all copy. This builds trust.
• •Educate, Don't Just Sell: Weave educational into product descriptions, blog posts, and social media. Position the brand as a knowledgeable resource.
• •Keep it Shame-Free and Positive: Avoid language that could be perceived as clinical, lewd, or judgmental. Focus on the beauty, naturalness, and positivity of sexuality and self-care.

Social Perception

Intamo Pleasure Boutique is perceived as a progressive, ethical, and community-oriented business. Customers and local media view it as a safe, welcoming, and educational space for sexual wellness products. It's seen as a departure from traditional adult stores, focusing on empowerment and inclusivity. The emphasis on high-quality, plant-based, and ethically sourced products likely contributes to a perception of trustworthiness and care.

Copy Examples

• •Explore your desires with Intamo. Our plant-based pleasurables are crafted with your body and the planet in mind. Because self-love should feel good, inside and out.
• •Shame-free self-care starts here. Discover Intamo's line of intentionally designed lubricants and massage oils. Beautiful enough for your nightstand, powerful enough for your pleasure.
• •At Intamo, we believe pleasure is for everyone. We proudly support women, BIPOC, and LGBTQ2I+ owned brands alongside our own Canadian-made essentials. Shop your values, celebrate your sexuality.
• •More than just a boutique, Intamo is a space to learn, explore, and connect. Got questions about sexual wellness? Our educators are here for you. Let's talk.
• •Indulge in pleasure that’s pure and principled. Intamo’s vegan, cruelty-free lubricants are made with love in Canada, because what you put on your body matters.