Brand Tone

authentic, serene, and educational

Brand Values

• •Natural and Pure
• •Sustainability and Environmental Respect
• •Handcrafted Quality and Tradition
• •Territorial Identity
• •Effectiveness and Gentleness

Best Practices

• •Emphasize the Origin Story: Always tie the products back to Sardinia, its nature, and its traditions. This reinforces authenticity and creates a unique brand identity.
• •Use Sensory and Evocative Language: Describe the scents, textures, and the feeling of the products on the skin to create a more immersive experience for the customer.
• •Highlight Natural Ingredients: Clearly communicate the use of natural, locally sourced, and organic ingredients. Explain their benefits in a simple, educational manner.
• •Maintain a Calm and Gentle Voice: The tone should always be soothing and respectful, reflecting the gentle nature of the products themselves. Avoid aggressive sales tactics or overly trendy slang.
• •Visual and Textual Harmony: Ensure that the visual content (soft, natural lighting, earthy tones, and minimalist aesthetics) is always aligned with the serene and natural tone of the copy.

Social Perception

Highly positive, viewed as genuine, trustworthy, and committed to ethical and sustainable practices. Valued for high-quality, natural products with unique scents and aesthetic packaging, appealing to conscious consumers seeking authentic, artisanal alternatives.

Copy Examples

• •Immerse yourself in the essence of Sardinia with our new Helichrysum soap. Handcrafted with wild-harvested flowers, its gentle lather and warm, herbaceous scent will transport you to the sun-drenched fields of our island. Nature's care, bottled for you. #InsulaBodyCare #NaturalSkincare #SardinianBeauty
• •Insula - Natural Body Care. Discover the ancient secrets of Sardinian herbs in our handcrafted skincare. Pure, sustainable, and kind to your skin. Experience the soul of our island.
• •Tired of harsh chemicals? Your skin deserves the purity of nature. At Insula, we create 100% biodegradable and natural body care inspired by the pristine nature of Sardinia. Shop our collection and feel the difference. #SustainableBeauty #GoNatural
• •Our 'Froriu' Face Oil is a tribute to the resilient flora of Sardinia. A potent blend of mastic and helichrysum oils, it deeply nourishes and revitalizes your skin, leaving it with a natural, healthy glow. Each drop is a concentration of the island's untamed beauty, offering antioxidant and soothing properties for a complexion that feels as serene as a Sardinian morning.
• •A Gift from Sardinia: Discover Our Newest Herbal Infusions