Brand Tone

Trustworthy and Established, Value-Oriented, Quality-Focused, Customer-Centric and Friendly, Informative and Direct, Approachable

Brand Values

• •Quality & Durability
• •Affordability & Value
• •Customer Satisfaction
• •Australian Made/Sourced
• •Craftsmanship
• •Sustainability/Ethical Sourcing
• •Heritage

Best Practices

• •Emphasize Durability and Quality Materials: Always highlight "genuine Australian hardwood," "solid timber," "craftsmanship," and the "built to last" nature of the products. Use phrases like "10-year warranty" to reinforce confidence.
• •Clearly Communicate Value: Consistently mention the significant savings (e.g., "up to 75% off retail prices") to underscore affordability without compromising the message of quality.
• •Maintain a Friendly, Trustworthy, and slightly Warm Tone: Use welcoming language. Reference the company's heritage ("Since 1978," "family-owned") to build trust. Keep the language clear, direct, and honest.
• •Focus on the Customer's Home and Lifestyle: Frame product benefits around creating a beautiful, lasting, and comfortable home. Speak to the idea of furniture being an investment for their family and future.
• •Be Australian-Proud (Subtly but Consistently): Mentioning "Australian hardwood," "Australian homes," or being an "Australian family-owned business" reinforces a local, relatable identity. This can be woven into the narrative naturally.

Social Perception

Positive for Quality and Price, Good Customer Service (mostly), Reliable (increasingly), Trusted Local Business, Some Concerns about Wait Times/Consistency (Historically)

Copy Examples

• •Headline: Tired of Flimsy Furniture? Invest in Forever. Body: At InStyle Furniture, we believe your home deserves pieces that tell a story for generations. Crafted from genuine Australian hardwood and backed by a 10-year warranty, our furniture isn't just beautiful – it's built to last. Discover timeless style, unbeatable prices (up to 75% off retail!), and the quality you've been searching for. Visit our showroom or explore online. #InStyleFurniture #HardwoodFurniture #BuiltToLast #AustralianMadeQuality #TimelessDesign
• •Headline: Real Wood, Real Value, Real Aussie Homes. Body: Since 1978, InStyle Furniture has been the heart of Australian homes, offering stunning hardwood pieces without the hefty price tag. From classic dining sets to dream bedroom suites, find your perfect match and enjoy quality that endures. Experience the InStyle difference – where affordability meets craftsmanship. #FurnitureSale #HomeDecorAU #FamilyOwned #QualityForLess #SydneyFurniture
• •Headline: Your Dream Home, Without the Dream Price Tag. Body: Why compromise on quality or style? InStyle Furniture brings you beautifully crafted hardwood furniture at up to 75% off retail prices. Our family business is dedicated to helping you create a home you love, with pieces designed for life. Friendly service, expert advice, and lasting value – that's the InStyle promise. Explore our EOFY deals now! #InStyleHome #AffordableLuxury #FurnitureDesign #AustralianHardwood #EOFYFurnitureDeals
• •Headline: More Than Just Furniture, It's a Legacy. Body: Choose pieces that grow with you. At InStyle Furniture, we handcraft solid timber furniture designed to be cherished for years to come. With over 40 years of expertise, we combine timeless design with robust construction. Feel the difference quality makes. #HeirloomFurniture #CraftedForLife #SolidWood #InStyleQuality #HomeInvestment
• •Headline: Upgrade Your Space with Confidence. Body: Looking for furniture that’s both stylish and sturdy? InStyle Furniture offers a wide selection of Australian hardwood pieces, expert craftsmanship, and a 10-year warranty. Our customers rave about our quality and service. Find out why we're a trusted name in Australian homes. #CustomerFavourite #QualityFurnitureAU #HardwoodSpecialists #HomeStyle #ShopLocalAU