Brand Tone

Accessible & Friendly, Stylish & Fashion-Conscious, Practical & Solution-Oriented, Caring & Trustworthy

Brand Values

• •Affordability
• •Style & Individuality
• •Quality
• •Eye Health & Functionality
• •Customer Satisfaction
• •Giving Back

Best Practices

• •Emphasize Stylish Affordability: Consistently pair messaging about fashion and trendiness with the value proposition of great prices. Avoid language that makes the product seem cheap in quality, but rather smartly priced.
• •Maintain a Friendly and Relatable Voice: Use inclusive language. Acknowledge common frustrations (like eye strain) and position the brand as an understanding and helpful solution. Phrases like We get it... or questions that resonate with the target audience can be effective.
• •Balance Fashion with Function: While highlighting style, always bring it back to the practical benefits – clear vision, comfort, UV protection, blue light blocking, etc. This reinforces that the glasses are not just accessories but essential tools.
• •Incorporate Trust-Building Elements: Subtly weave in mentions of the family business heritage, commitment to quality materials (where applicable), and the satisfaction guarantee to build credibility and make customers feel secure in their purchase.
• •Keep Visuals Aligned with Tone: Ensure that all imagery (on the website, social media, ads) reflects the stylish yet accessible vibe. Use a mix of product shots, lifestyle images showing diverse people happily wearing the glasses, and clear, appealing graphics.

Social Perception

Generally Positive for Style and Value, Appreciation for Variety, Concerns about Durability, Hit-or-Miss on Specific Features, Seen as a Practical Choice

Copy Examples

• •Headline: See Clearly, Live Stylishly. Affordable Readers for Every You. Body: Don't let fading eyesight dim your vibrant life (or your style!). At In Style Eyes, we believe clear vision and chic looks go hand-in-hand. Discover high-quality reading glasses, bifocals, and sunglasses designed to keep you looking sharp and seeing sharper, without breaking the bank. Explore our collection and find your perfect pair (or two!).
• •Headline: Grandfather Knew Best: Quality Eye Care Meets Modern Style. Body: Inspired by our ophthalmologist grandfather, we're a family business passionate about your eye health. In Style Eyes offers uniquely designed eyewear that’s both functional and fashionable. From classic frames to the latest trends, get the quality you deserve at prices you’ll love. Plus, 5% of every sale helps someone in need see a brighter future.
• •Headline: Tired of Squinting? Upgrade Your Readers, Elevate Your Look. Body: Stop straining and start seeing the world in style! Whether you need a little boost for your favorite book or all-day comfort for screen time, In Style Eyes has you covered. Our lightweight, durable frames and diverse lens options mean you don’t have to choose between function and fashion. Find your focus with In Style Eyes.
• •Headline: Reading Glasses Aren't Just for Grannies Anymore! (But We Love Grannies Too!) Body: Whoever said reading glasses had to be boring? At In Style Eyes, we’re flipping the script with trendy, comfortable, and affordable eyewear for every age and style. From bold cat-eyes to sleek aviators, express yourself and enjoy crystal-clear vision. Look au courant, feel confident!
• •Headline: Your Eyes Work Hard. Treat Them (And Your Wallet) Right. Body: You deserve eyewear that looks good, feels great, and doesn’t cost a fortune. In Style Eyes provides high-quality reading glasses and sunglasses designed for your everyday needs. With our 100% Satisfaction Guarantee, you can shop with confidence. Discover the perfect blend of style, comfort, and value today!