Brand Tone

Professional, Expert, Educational, Informative, Caring, Patient-Centric, Approachable, Modern, Innovative, Forward-Looking

Brand Values

• •Expertise & Excellence
• •Patient-Centric Care
• •Innovation
• •Education
• •Trust & Safety
• •Integrity & Individualization
• •Collaboration & Teamwork

Best Practices

• •Always Prioritize Expertise and Accuracy: Ensure all information shared, especially regarding medical conditions and treatments, is scientifically sound and reflects the institute's high level of dermatological knowledge. Language should be precise yet understandable.
• •Balance Professionalism with Approachability: While maintaining a professional medical tone on the website and in formal communications, adapt to be more conversational and engaging on social media platforms like Instagram and TikTok, without sacrificing credibility.
• •Emphasize Patient-Centric Language: Use 'you' and 'your' to directly address the patient. Focus on their needs, concerns, and desired outcomes. Highlight the personalized 'Skin ID' approach.
• •Maintain an Educational Stance: Consistently aim to inform and empower the audience. Frame content around learning, understanding, and achieving better skin health. Use Q&A formats, explainers, and myth-busting.
• •Infuse Innovation and Trust: Regularly communicate the institute's commitment to advanced technology and best-in-class treatments. Build trust by being transparent, showcasing expert staff, and highlighting positive patient experiences and testimonials.

Social Perception

Highly Reputable & Trusted, Effective Treatments, Exceptional Patient Care, Upscale & Modern Facility, In Demand

Copy Examples

• •Headline (Website/Social Media): Expert Dermatological Care, Tailored to Your Unique Skin ID. Discover the science of beautiful skin at the Institute of Dermatologists.
• •Instagram Post Caption (Educational): Decode your skin concerns with our experts! 🎓 From acne to ageing, we provide clear, evidence-based advice and cutting-edge treatments. What skin questions can we answer for you today? #AskID #SkinHealth #DermatologyExperts #DublinSkin
• •Facebook Ad (Service Promotion): Rejuvenate your skin with confidence. Our leading Consultant Dermatologists offer a comprehensive range of medical and cosmetic treatments in a world-class, patient-focused environment. Book your consultation today and start your journey to optimal skin health. [Link]
• •TikTok Video Concept Intro: Think you know all about [common skin myth]? 🤫 Our dermatologists are here to spill the REAL tea! Let's bust some myths and get your skin glowing! ✨ #DermTok #SkincareMyths #ExpertAdvice #HealthySkin
• •LinkedIn Post (Brand Story/Values): At the Institute of Dermatologists, we're driven by a passion for innovation and a commitment to patient-centric care. Our founders, Prof. Caitríona Ryan and Prof. Niki Ralph, envisioned a centre where expertise and personalized treatments converge to achieve the highest standards in dermatology. #Dermatology #InnovationInHealthcare #PatientCare #ExpertTeam #Dublin